{
  "docId": "019dd923-5de0-76bd-a166-bb4055af030a",
  "docSlug": "2d1779c478d8b1f5",
  "documentTitle": "Nielsen Fan Insights",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 19,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "peer_benchmark",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 11,
  "notes": "The chart uses a horizontal line to indicate the 74% average across 18 markets.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-bb4055af030a/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Three out of four people are interested in basketball!",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-edad-70d9-bd15-9e845c48b3e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Bar chart showing interest levels by country",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6707471-7651-4af9-a5ea-c9fcec3602e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.04,
        "y": 0.88
      },
      "kind": "disclaimer",
      "text": "Question: Now some questions on specific types of sport. Please tell us how interested you are in each of the following sports – in terms of whether you attend events, watch that sport on TV, follow it online, listen to the radio or read about it in newspapers or magazines. Presentation of results top 4 box on a 5-point scale. Base: 1,000 representative (urban) respondents aged 16-69 years in each market.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b28d893b-354e-44f9-b2d5-9417285b6234",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.88,
        "y": 0.35
      },
      "kind": "legend",
      "text": "AVG (18 markets): 74%",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25a6dda9-9c81-42df-8fb3-f022bf925ea9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Interest in basketball: 74%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edad-70d9-bd15-a2a70d02c697",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.9,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "paragraph",
      "text": "Three out of four people are interested in basketball! Highest interest can be observed in the Philippines and Indonesia followed by the UAE and Türkiye.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7bdb610-d6a3-4901-bbce-b7acc35003cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Interest in basketball – Market comparison (top 10 out of 18 core markets)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0ad42cc-d361-4df1-a618-2767558bbc32",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "278d4519-ac7a-4b82-863e-9b6e94369732",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Analysis of basketball interest globally and market comparison",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "57817551-85e9-406e-b7bf-70ba289a8bc1",
      "evidence": "Market sizing and peer benchmark slides",
      "position": 0,
      "objective": "What is the level of interest in basketball globally?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}