{
  "docId": "019dd923-5de0-76bd-a166-bb4055af030a",
  "docSlug": "2d1779c478d8b1f5",
  "documentTitle": "Nielsen Fan Insights",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 19,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses two side-by-side bar charts to highlight growth in interest.",
  "elementsJson": [
    "bar_chart_vertical",
    "bar_chart_vertical"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-bb4055af030a/7",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Interest is even higher amongst the <30-year-olds. Four out of five people below the age of 30 are interested in basketball.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-edae-75dc-928a-21d18ec47d02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.15,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Global interest growth 2019-2023",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34342479-56c7-4a52-9b1d-653f60471e28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.6,
        "y": 0.35
      },
      "kind": "chart",
      "text": "16-29 interest growth 2019-2023",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3456daa5-2b83-4775-95e8-2ce1c3590b60",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Interest in basketball: 74%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edae-75dc-928a-26d581c58a8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.53,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Interest is even higher amongst the <30-year-olds. Four out of five people below the age of 30 are interested in basketball. Their interest has increased by 10% since 2019.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0fd7743-7db5-4ede-98b1-b61f7dae835d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.08,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Interest (in %) in basketball grew globally between 2019 and 2023 from 68% to 74%.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eef012f6-80ad-4972-9193-01cfa12a571b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.53,
        "y": 0.06
      },
      "kind": "title",
      "text": "Level of interest in basketball (16 – 29 years)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1f2a7777-48ac-46cb-bbba-5778fe7c73d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.08,
        "y": 0.06
      },
      "kind": "title",
      "text": "Level of interest in basketball globally",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "781d42c3-5294-4e14-9577-e88bb4ba4fe1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "278d4519-ac7a-4b82-863e-9b6e94369732",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Analysis of basketball interest globally and market comparison",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "57817551-85e9-406e-b7bf-70ba289a8bc1",
      "evidence": "Market sizing and peer benchmark slides",
      "position": 0,
      "objective": "What is the level of interest in basketball globally?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}