{
  "docId": "019dd923-5de0-76bd-a166-bb4055af030a",
  "docSlug": "2d1779c478d8b1f5",
  "documentTitle": "Nielsen Fan Insights",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 19,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses a pyramid structure to segment the basketball fan base by depth of interest.",
  "elementsJson": [
    "headline_text",
    "pyramid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-bb4055af030a/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-bb4055af030a#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.04,
        "y": 0.94
      },
      "kind": "disclaimer",
      "text": "Question: Please tell us how interested you are in each of the following sports – in terms of whether you attend events, watch that sport on TV, follow it online, listen to the radio or read about it\nBase: Top 1-4 boxes: 18 investigated markets, respondents aged 16-69 years.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f2f14aa-4708-4632-8a2d-17154c2d4113",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.6,
        "x": 0.15,
        "y": 0.14
      },
      "kind": "framework",
      "text": "Pyramid of basketball interest",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9790556-4ed7-4d65-8d79-84d7d133111a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global basketball interest: 3.3 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edad-70d9-bd14-2c77413a6f93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.09,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: FIBA commissioned projection based on Nielsen data",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3bb46847-d2d7-4b3d-975f-cab15aad2148",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.05,
        "x": 0.27,
        "y": 0.435
      },
      "kind": "source-note",
      "text": "Source: Nielsen",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "978bbcac-3cf4-4005-b8e0-040ff05cdf33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Basketball interest globally",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "841f23ec-2f1f-4bf2-accd-322e22bde2ff",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Pyramid Principle",
      "slug": "pyramid-principle",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "e86e0751-8bd2-4c5a-a215-2c6f62b098be",
      "evidence": "The slide mentions a 'Pyramid of basketball interest' which suggests a structured approach to presenting information.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "00d0f832-a362-4641-9f99-592c04a627e2",
      "evidence": "The slide uses a pyramid to show different levels of basketball interest (avid fans vs. general interest).",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "278d4519-ac7a-4b82-863e-9b6e94369732",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Analysis of basketball interest globally and market comparison",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 5,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "57817551-85e9-406e-b7bf-70ba289a8bc1",
      "evidence": "Market sizing and peer benchmark slides",
      "position": 0,
      "objective": "What is the level of interest in basketball globally?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}