{
  "docId": "019dd923-5de0-76bd-a166-b372b437181e",
  "docSlug": "9c6f99f4a7c43a8a",
  "documentTitle": "Ipsos Issues Index January 2025",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 31,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The chart tracks the percentage of respondents identifying immigration as a top issue facing Britain, with annotations for specific historical data points.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-b372b437181e/7",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-b372b437181e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-b372b437181e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-b372b437181e#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "October 2024: Highest score since September 2016 (38%).",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be42-8efad0d537b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.93,
        "x": 0.036,
        "y": 0.0028
      },
      "kind": "chart",
      "text": "Time series of public concern about immigration",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c2800a2-f7d0-4753-8c4b-7766769c32f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of public concern: 38%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be42-9371682ae13a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.93,
        "x": 0.036,
        "y": 0.0088
      },
      "kind": "paragraph",
      "text": "Up until September 2014 this was a combined code of \"Race relations/Immigration\", data onwards is split into two separate codes (\"Immigration/Immigrants\" and \"Race Relations\")",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f004522-fbbf-4f18-84b6-52bca798c0b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.93,
        "x": 0.036,
        "y": 0.008199999999999999
      },
      "kind": "source-note",
      "text": "Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home. N.B. April 2020 data onwards is collected by telephone; previous months are face-to-face. Source: Ipsos Issues Index",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88a86127-d988-495c-94d9-a67ca25a3bff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.63,
        "x": 0.036,
        "y": 0.00185
      },
      "kind": "subtitle",
      "text": "What do you see as the most/other important issues facing Britain today?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e922e241-a22d-482b-b1d4-8f59252edc4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.051,
        "w": 0.356,
        "x": 0.036,
        "y": 0.105
      },
      "kind": "title",
      "text": "Immigration/Immigrants",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff6d2054-4bb0-43e7-8e67-f9c5eff655ee",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "f6a43bce-746e-43e9-a2c6-fbb3a5723173",
      "evidence": "chart/line: Time series of public concern about immigration",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 5,
      "beatId": "84c51f91-0ac5-4ee2-b051-ff4a25464d2b",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The deck highlights the need for awareness of various concerns.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "fbfd6085-a31b-49fe-993c-7042cff5d878",
      "evidence": "The deck provides a logic chain of concerns and trends.",
      "position": 0,
      "objective": "What are the top concerns for January 2025?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}