{
  "docId": "019dd923-5de0-76bd-a166-b372b437181e",
  "docSlug": "9c6f99f4a7c43a8a",
  "documentTitle": "Ipsos Issues Index January 2025",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 31,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 5,
  "notes": "The chart highlights specific peaks and troughs related to H1N1, Ebola, and the COVID-19 pandemic.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-b372b437181e/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-b372b437181e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-b372b437181e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-b372b437181e#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "April 2020 Highest recorded score (85%)",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f954-77ed-ab48-afd4954c33fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.51,
        "w": 0.928,
        "x": 0.036,
        "y": 0.308
      },
      "kind": "chart",
      "text": "Line chart showing public concern over pandemic diseases over time",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c053fef-9d67-4e22-8123-b66b6aeea749",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public concern level: 85%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f954-77ed-ab48-b200ce6a7c4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.928,
        "x": 0.036,
        "y": 0.825
      },
      "kind": "source-note",
      "text": "Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home. N.B. April 2020 data onwards is collected by telephone; previous months are face-to-face. Source: Ipsos Issues Index",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d979ed2-4f46-4db8-aee6-75d9c52e8077",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.45,
        "x": 0.036,
        "y": 0.18
      },
      "kind": "subtitle",
      "text": "What do you see as the most/other important issues facing Britain today?",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df9d8107-0935-4e0d-a2e4-c55e34efcfaf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.33,
        "x": 0.036,
        "y": 0.106
      },
      "kind": "title",
      "text": "Coronavirus/Pandemic diseases",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb660a9f-e65a-41f1-9160-7888fed30dad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 16,
      "beatId": "ae1636cd-6fd5-4f5a-be57-9711ca58316f",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck provides satisfaction through data and trends.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 16,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "a7bb979b-1fcc-4a63-9956-07ec8e6b2b07",
      "evidence": "The deck provides insights into the voice of the customer.",
      "position": 1,
      "objective": "How do different subgroups perceive concerns?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}