{
  "docId": "019dd923-5de0-76bd-a166-af644ff9c9e2",
  "docSlug": "260772112824a2e7",
  "documentTitle": "2022 ANNUAL RESULTS",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 32,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "data_table",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 16,
  "notes": "The public sector growth includes a note about underlying performance excluding covid contracts.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "data_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-af644ff9c9e2/5",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-af644ff9c9e2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-af644ff9c9e2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-af644ff9c9e2#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.1,
        "x": 0.47,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Organic growth bars for each sector",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9f173db-6838-48ab-ad98-964b6cf516ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.49,
        "y": 0.78
      },
      "kind": "legend",
      "text": "FY 2022 vs FY 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3383b9d8-41db-451e-bd83-cfcd7066d9c5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Organic Growth: 18%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-edad-70d9-bd10-c729122825a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.06,
        "y": 0.82
      },
      "kind": "source-note",
      "text": "* Underlying performance w/o covid contracts",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b705b98-2048-4fe9-ae96-be4825b6982d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.92,
        "x": 0.04,
        "y": 0.165
      },
      "kind": "table",
      "text": "Sector, Organic Growth, % of Total Revenue",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e90c2ed0-8503-4893-b600-6eedb39b8d1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "STRONG PERFORMANCE IN ALL SECTORS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27e7e191-a5d3-4b17-b567-8c922a0a40a5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 3,
      "beatId": "6fd9403c-7d66-4009-abb9-411449075b1b",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "The deck provides detailed financial data and analysis, including revenue breakdown, profitability, and cash generation.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "5773c1df-3ce2-4dc9-8dc1-11608bdeeb48",
      "evidence": "The deck presents a series of KPI dashboards and data tables to support the financial performance claims.",
      "position": 0,
      "objective": "Demonstrate solid financial performance",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}