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      "text": "Develop measurement and addressability standards, best practices, and guidelines for digital media. Identify requirements for improving data assets for brand suitability, brand safety, transparency, and trust. Provide updated standard IAB Terms & Conditions to allow companies to transact more efficiently. Deliver guidance on new addressability and measurement solutions of known and unknown audiences and/or changes in the marketplace. Accelerate the development of effective emerging markets, such as retail media networks, data clean rooms, etc.",
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