{ "docId": "019dd923-5de0-76bd-a166-aae2186c54db", "docSlug": "befa916e79996059", "documentTitle": "State of Data 2023", "authorId": "misc", "authorName": "IAB", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 34, "pageCount": 47, "prevPage": 33, "nextPage": 35, "slideType": "key_messages", "function": "summarize", "density": "overcrowded", "nDataPoints": 0, "notes": null, "elementsJson": [ "paragraph" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-aae2186c54db/34", "deckHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db", "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db#slide-34", "components": [ { "bbox": null, "kind": "callout", "text": "In summation, while DCRs may not be suitable for all companies, they can be an effective solution for those that need to share data with external parties on a regular basis.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-f958-7718-9d8b-690166954298", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.45, "x": 0.52, "y": 0.49 }, "kind": "paragraph", "text": "Since DCR investment requires six-figure annual budgets, DCRs may not be opportune approach for all companies. Companies can protect sensitive data using other methods such as de-identification or aggregation; however, while these methods can be less expensive, they are ultimately more time-consuming.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "67759c57-a4da-461c-81e8-2688a306b083", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.22, "w": 0.45, "x": 0.03, "y": 0.37 }, "kind": "paragraph", "text": "This report shows that DCRs' anonymization capabilities enable companies to derive advanced consumer insights and conduct segmentation analyses without concern over the potential risks to data that may be considered sensitive, such as PII, device IDs, and other geographic, behavioral, audience, or contextual data. Companies can also further enrich their data with other sources for audience insights and measurement through use of a DCR.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "75e783a4-48bb-48bb-9fe8-1bb27314b171", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.45, "x": 0.52, "y": 0.64 }, "kind": "paragraph", "text": "In summation, while DCRs may not be suitable for all companies, they can be an effective solution for those that need to share data with external parties on a regular basis.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "96642dde-4c6b-48a6-b0b6-d38f7a2afdf5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.12, "w": 0.45, "x": 0.03, "y": 0.62 }, "kind": "paragraph", "text": "It is incumbent upon DCR owners to determine the level of differential privacy mechanisms and controls needed to secure the data and mitigate re-identification of PII. For details on DCR privacy controls and methods to protect consumer data, see page 37 of the appendix.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b7105ee4-8d5b-4320-94c6-0fea82492e8d", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.45, "x": 0.52, "y": 0.16 }, "kind": "paragraph", "text": "As illuminated in IAB's State of Data 2022 (Part II): Preparing For The New Addressability Landscape report, consumer trust is vital to providing companies the access data they need to monetize their businesses and create better consumer experiences, products, and services. DCRs can help companies be accountable by demonstrating their commitment to protecting consumers' sensitive information.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "bac2ac3e-fcfd-46c3-8d3e-a933d4c4df62", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.09, "w": 0.45, "x": 0.52, "y": 0.37 }, "kind": "paragraph", "text": "When considering a DCR, it is imperative to carefully evaluate and weigh the pros and cons of the technology implementation and maintenance, and then select partner(s) best suited to meet your needs.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "be7bab94-d053-4d2a-8238-84b4ada05c78", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.18, "w": 0.45, "x": 0.03, "y": 0.16 }, "kind": "paragraph", "text": "The primary benefit of a data clean room (DCR) is that it enables data to be shared anonymously with other parties without the risk of breaching that data's privacy or exposing it to potential external breaches. This makes DCRs a particularly valuable technology for companies across the advertising ecosystem given the increased industry sensitivity on how companies are collecting and using consumer data.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f7e2e95f-f90e-42aa-a76c-ebff191f675b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.07, "w": 0.94, "x": 0.03, "y": 0.03 }, "kind": "title", "text": "IAB Perspective: The benefits of DCRs in the privacy-preserving technology landscape", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6c01265b-5d39-480d-9b22-33b642aaa4ff", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "8eb67ce7-66dc-4119-acc1-1652413a4db9", "evidence": "The slide discusses 'IAB Perspective' and mentions that 'consumer trust is vital to providing companies the access data they need to monetize their', implying a focus on a specific audience.", "confidence": 0.7 }, { "name": "Problem-Agitate-Solve (PAS)", "slug": "problem-agitate-solve-pas", "agent": "Storyteller", "layer": "slide", "matchId": "1ec76fcd-9bd8-4bb4-85f5-b45a8b9b2a08", "evidence": "The slide presents benefits and potential drawbacks of Data Clean Rooms, which could be seen as part of a problem-agitate-solve structure.", "confidence": 0.5 } ], "frameworks": [], "arcBeats": [], "loops": [ { "to": 35, "from": 34, "name": "Golden Circle", "slug": "11-golden-circle", "bestFor": "Visionary leadership, brand positioning, mission statements", "matchId": "eec688d9-d26f-4f8c-ad04-6006070f995d", "evidence": "The deck presents the benefits of DCRs in the privacy-preserving technology landscape", "position": 1, "objective": "What are the benefits of DCRs?", "structure": "The Why (Belief) -> The How (Process) -> The What (Result)", "confidence": 0.6, "description": "Invert the typical pitch by starting with why you exist, rather than what you do" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }