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  "documentTitle": "State of Data 2023",
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  "notes": "The slide acts as a call to action for industry adoption of specific privacy standards.",
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      "text": "For more information about how to get involved or learn more about IAB and IAB Tech Lab initiatives, please email data@iab.com.",
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      "text": "Moreover, if your company hasn't started solving the privacy challenges coming this year, it's time to start ringing the alarm bells.",
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      "kind": "list",
      "text": "1. Global Privacy Platform (GPP)\n2. IAB Multi-State Privacy Agreement (MSPA)\n3. Taxonomies\n4. Privacy Enhancing Technologies (PETs)",
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      "text": "Standards can be extremely beneficial for companies by ensuring the consistency and reliability of products, processes, and services—resulting in improved quality and reduced costs. They can also facilitate interoperability that allows for seamless integration of various systems and devices. Standards can aid a company in complying with regulations and industry standards, as well as enhancing its reputation and credibility. IAB and IAB Tech Lab advise the industry to prepare for new U.S. state-level privacy signaling changes, and encourage companies to support, contribute to, and consider adopting the following standards. Moreover, if your company hasn’t started solving the privacy challenges coming this year, it’s time to start ringing the alarm bells.",
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      "text": "*For definition see page 37 of the Appendix.",
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      "kind": "title",
      "text": "Continued Maintenance: Key industry standards for risk mitigation",
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