{
  "docId": "019dd923-5de0-76bd-a166-aae2186c54db",
  "docSlug": "befa916e79996059",
  "documentTitle": "State of Data 2023",
  "authorId": "misc",
  "authorName": "IAB",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 47,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "front_matter",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "The slide serves as a preface to a research report, outlining the methodology (survey of 200, 20 interviews) and the core thesis regarding DCR adoption.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-aae2186c54db/3",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In fact, most data leaders are only scratching the surface with their current use of DCRs and are missing an opportunity to leverage the technology's most powerful advanced measurement capabilities.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d88-fbd1539c3eb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.04,
        "y": 0.41
      },
      "kind": "paragraph",
      "text": "DCRs* specifically have risen as an essential technology by enabling privacy-compliant data matching and sophisticated cookie-agnostic measurement capabilities across the buy- and sell-sides, and therefore mitigating concerns that data decision-makers have had with other privacy-preserving technology.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08064f6e-70dd-4c85-b306-18e731788d90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.51,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "This report reveals how we came to these conclusions and provides an action plan on how to prepare for and leverage DCRs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "409ce404-8a6d-40b9-979f-7561c55dd124",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.51,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "A survey of 200 data decision-makers at brands, agencies and publishers, and 20 in-depth interviews reveals that the industry is leveraging DCRs primarily for data privacy protection, especially when shared with external partners.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5cd94bdb-8618-4269-8a1d-03ad86da7c9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "As part of our sixth annual State of Data initiative, IAB has commissioned Ipsos to examine how data clean rooms (DCRs) and other privacy-preserving technology, including customer data platforms (CDPs), consent management platforms (CMPs), data management platforms (DMPs), and identity solutions are being managed and activated.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b27fd69-8b4a-4360-85c6-b53e06df524f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.04,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "As the digital ad industry continues to suffer from signal loss and the evolution of state-level privacy legislation, the demand for privacy-preserving technology that enables critical, data-driven advertising has never been greater.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c9b8be7-984c-4455-af3b-b0fafd16229b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.04,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "The introduction of five new state-level, data privacy regulations in 2023 combined with the continued protection of consumer data by leading technology platforms only further raises the value of DCRs. Indeed, Gartner predicts that by 2023 80% of advertisers spending more than $1 billion annually on media will use DCRs.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a435243-38d0-4f2c-8e42-e41312788463",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.51,
        "y": 0.41
      },
      "kind": "paragraph",
      "text": "This report, the IAB State of Data 2023: Data Clean Rooms and the Democratization of Data in the Privacy-Centric Ecosystem provides ad buyers and sellers, as well as providers of privacy-preserving technology, actionable insights regarding onboarding and adoption, use cases, challenges, and opportunities moving forward with DCRs and other privacy-preserving technology.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a710f50-4648-4f2a-89fb-8454cc162f9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.51,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Although some companies leverage the capabilities that DCRs offer beyond privacy, most are not using the advanced measurement capabilities. In fact, most data leaders are only scratching the surface with their current use of DCRs and are missing an opportunity to leverage the technology's most powerful advanced measurement capabilities.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e42d3175-5d82-450b-aae5-120d9a55bedf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.51,
        "y": 0.57
      },
      "kind": "paragraph",
      "text": "The insights from this report will help determine the standards required to evolve the space by determining the data inputs and outputs, as well as the logistical and technical requirements that will ultimately inform the IAB Tech Lab 2023 DCR initiative.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f53f1862-7677-4310-8d59-bd63d3159504",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.04,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "*DCRs: Secure privacy environments that allow multiple parties to collaborate using proprietary data in compliance with privacy regulations, while allowing each participant to maintain privacy and control of its data. Source: Gartner per Adweek, 3/16/22",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64f75de2-4ed0-4d95-9a26-9a7dabb205d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.12,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "Foreword",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "810b73a5-e1fc-47c5-8f47-5c4db78e1379",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6b7f18b4-fd87-4a07-92d7-955a962c3f32",
      "evidence": "This report, the IAB State of Data 2023: Data Clean Rooms and the Democratization of Data in the Privacy-Centric Ecosystem provides ad buyers and sellers, as well as providers of privacy-preserving t",
      "confidence": 0.7
    },
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "3fee407a-3741-4e22-9b2b-15594ab46af5",
      "evidence": "This report, the IAB State of Data 2023: Data Clean Rooms and the Democratization of Data in the Privacy-Centric Ecosystem provides ad buyers and sellers, as well as providers of privacy-preserving t",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "c7e5b18e-889d-4e25-9bbb-caa8ca1a7941",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The deck provides an overview of the current state of data and privacy-preserving technology",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}