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  "documentTitle": "State of Data 2023",
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      "text": "DCRs have become an essential technology in the privacy-centric ecosystem.",
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      "text": "1. DCRs have become an essential technology in the privacy-centric ecosystem.\n2. DCR users have yet to tap the full potential of technology’s advanced measurement capabilities.\n3. DCRs are not turnkey technology, requiring significant investments in talent, cost, and setup, including data infrastructure and connectivity as well as onboarding.\n4. High DCR investments disadvantage smaller industry players.\n5. All data providers, including walled gardens, need to make their data interoperable for measurement and ROI.",
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      "text": "Recap: Five Things You Need to Know",
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