{
  "docId": "019dd923-5de0-76bd-a166-aae2186c54db",
  "docSlug": "befa916e79996059",
  "documentTitle": "State of Data 2023",
  "authorId": "misc",
  "authorName": "IAB",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 23,
  "pageCount": 47,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "problem_statement",
  "function": "diagnose",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "DCR stands for Data Clean Room. The slide uses a quote to anchor the 50% benchmark.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "quote_block",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-aae2186c54db/23",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db#slide-23",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Ongoing signal loss and the evolution of state-level privacy legislation will likely further challenge match rates—putting additional pressure on the DCR marketplace to improve.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d8b-866a77eecf92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.4,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Average Match Rates by DCR Type",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73bf4e38-e584-4a05-b62c-fc0f4ebea6d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Match Rate: 52%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d8b-8f736208cb50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "Ongoing signal loss and the evolution of state-level privacy legislation will likely further challenge match rates—putting additional pressure on the DCR marketplace to improve.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90a8a9a6-1c42-4212-b404-8076d1c5d504",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "quote",
      "text": "We have a target for match rate which is at least 50% so when we send out our audience segment we want to make sure that the vendor here is actually able to match 50% of their audience.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c00ccaed-b388-45c7-907f-8faeb23fe65a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "We have a target for match rate which is at least 50% so when we send out our audience segment we want to make sure that the vendor here is actually able to match 50% of their audience. — Director, Retailer",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d8b-880972389ba5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "On average, what data match rates are you / your client seeing for the following? Base: Neutral, third-party DCR users (n=59), In-House managed DCR users (n=69), Walled garden DCR users (n=59), Users of DCRs managed by other organizations (n=61)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88ed2fcd-275d-4cbd-b381-3718ec2346a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "And, sub-par match rates threaten the overall efficacy of DCRs",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88508e14-de98-417e-9f1b-f074acb0d967",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 16,
      "beatId": "d0f9582c-58b0-45e5-a712-f0c03edec23b",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The deck highlights challenges and opportunities in DCRs, including sub-par match rates and high costs",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 16,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "f766d3c1-ce1a-49cc-9fb0-fc54de865370",
      "evidence": "The deck zooms in on the challenges and opportunities in DCRs, highlighting sub-par match rates and high costs",
      "position": 0,
      "objective": "What are the challenges and opportunities in DCRs?",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.7,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}