{
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  "docSlug": "befa916e79996059",
  "documentTitle": "State of Data 2023",
  "authorId": "misc",
  "authorName": "IAB",
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  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
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  "slideType": "financial_analysis",
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  "density": "dense",
  "nDataPoints": 10,
  "notes": "The slide argues that because DCR users also use CDPs, DMPs, etc., their total cost is the sum of these individual averages.",
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  "slideHref": "/slides/019dd923-5de0-76bd-a166-aae2186c54db/22",
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  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Thus, DCR users are likely experiencing compounded costs.",
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      "kind": "chart",
      "text": "Average 2022 Costs by Technology ($K)",
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      "text": "Average 2022 Costs: $2M",
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      "kind": "paragraph",
      "text": "Companies recognize the importance of using DCRs in conjunction with other privacy-preserving technology. For example, eight in ten DCR users are using CDPs (84%) and DMPs (81%), and half are using identity solutions (55%) and CMPs (45%). Thus, DCR users are likely experiencing compounded costs.",
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      "kind": "source-note",
      "text": "What is your experience with each of the following? How much did you / your client's organization spend or invest on each of the following technology in 2022? Base: DCR users (n=129), CDP users (n=161), Identity solution users (n=88), DMP users (n=151), CMP users (n=71)",
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      "kind": "title",
      "text": "Additionally, using DCRs with other privacy-preserving technology can drive annual costs above $2M",
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      "beatName": "Problem & Complication",
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      "evidence": "The deck highlights challenges and opportunities in DCRs, including sub-par match rates and high costs",
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      "name": "Zoom In",
      "slug": "06-zoom-in",
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      "evidence": "The deck zooms in on the challenges and opportunities in DCRs, highlighting sub-par match rates and high costs",
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