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  "documentTitle": "State of Data 2023",
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      "text": "Nearly two-thirds (62%) of DCR users spent a minimum of $200K on the technology, with a quarter (23%) spending $500K+.",
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      "text": "Those spending $100M+ annually in media are 29% more likely to be DCR users than those spending <$100M (data not shown).",
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      "text": "From an investment perspective, the licensing is very expensive. You're paying $200K or even upwards of $500K just to build out one. There's not a lot of media partners or brands who can spend that kind of cash on a tech.",
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      "text": "How much did you / your client's organization spend or invest on each of the following technology in 2022? – Data clean rooms. Please provide your best estimate for your / your client's percent +/- for projected 2023 in the following. – Data clean rooms. Base: DCR users (n=129)",
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