{
  "docId": "019dd923-5de0-76bd-a166-aae2186c54db",
  "docSlug": "befa916e79996059",
  "documentTitle": "State of Data 2023",
  "authorId": "misc",
  "authorName": "IAB",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 47,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 16,
  "notes": "The chart segments usage into 'Currently use', 'Considering', 'Previously used', and 'Not Considering'.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "footnote",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-aae2186c54db/10",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-aae2186c54db#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.25,
        "y": 0.15
      },
      "kind": "chart",
      "text": "DCR Use by Company Type",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49ceb441-5e33-4d0f-9203-ce30c0f4e419",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.13,
        "y": 0.93
      },
      "kind": "disclaimer",
      "text": "What is your experience with each of the following? – Data clean rooms. Base: Total (n=203) – Agencies (n=70), Brands (n=70), Publishers (n=63)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f164437-d96a-48ae-923a-04767623311e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.7,
        "y": 0.35
      },
      "kind": "legend",
      "text": "Currently use, Considering, Previously used, Not Considering",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "996455a2-74ed-46b1-ac0b-22ed42cff2fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "DCR adoption rate: 64%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d89-84ee1206a8db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Among privacy-preserving technology users, two-thirds use data clean rooms (DCRs)",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d36a9f6-cc12-422d-9bd9-c426a7f51647",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 8,
      "beatId": "492364fb-2c83-4826-96e1-91b3dfa6514f",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides data and statistics on DCR adoption and usage",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}