{
  "docId": "019dd923-5de0-76bd-a166-a122dd3eeb8b",
  "docSlug": "bdc84f7508d2bd41",
  "documentTitle": "EARTH DAY 2021 GLOBAL ADVISOR https://www.ipsos.com/en/earth-day-2021-globally-people-wonder-whats-plan-tackle-climate-change Public opinion and action on climate change",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 27,
  "pageCount": 45,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 60,
  "notes": "The chart displays 'Agree' (teal) and 'Disagree' (red) percentages for 30 markets.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-a122dd3eeb8b/27",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-a122dd3eeb8b",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-a122dd3eeb8b.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-a122dd3eeb8b#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.85,
        "w": 0.6,
        "x": 0.35,
        "y": 0.08
      },
      "kind": "chart",
      "text": "Global survey results on climate action understanding",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9db8f8d3-c750-4e95-bebf-0abd6b6ef661",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Agreement with climate action knowledge: 69%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f958-7718-9d85-a80d882cd0de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "Q. To what extent do you agree or disagree with the following: I understand what action I need to take to play my part in tackling climate change",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44274348-2e88-44b4-8516-e9ccbd053da6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.35,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Base: 21,011 online adults aged 16-74 across 30 markets, 19 Feb – 5 Mar 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8e9cfd2-798c-47bc-bd4a-be80c90f4758",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Individuals feel they understand what action they need to take, though Ipsos Perils data shows this is not always true",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "598adbaf-8f54-44a6-8d37-a3e6543a59af",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de79c-368a-7530-aae9-35b70323d423",
      "evidence": "Title flags the iceberg: 'feel they understand... not always true'",
      "confidence": 88
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "df892310-21fe-46df-aeb8-ce89adf05eea",
      "evidence": "The slide features a horizontal bar chart showing global survey results on climate action understanding.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 41,
      "from": 27,
      "beatId": "019de79c-2bbb-713f-900b-e21e889c7740",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "Likelihood of specific climate actions across markets",
      "position": 3,
      "confidence": 78,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 29,
      "from": 25,
      "beatId": "019de79c-2c57-73be-869a-2e01301005d2",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Core Insight",
      "beatSlug": null,
      "evidence": "Public overestimates low-impact actions, misses high-impact ones",
      "position": 4,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 25,
      "name": "Iceberg",
      "slug": "10-iceberg",
      "bestFor": "Consulting, complex problem solving, organizational change",
      "matchId": "019de79c-2d3a-76f4-a7e3-9d1c56431204",
      "evidence": "p.27 'individuals feel they understand'; p.28 ranking; p.29 'Perils of Perception' message",
      "position": 4,
      "objective": "Reveal hidden gap between perceived and actual impact of personal actions",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
      "confidence": 72,
      "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}