{
  "docId": "019dd923-5de0-76bd-a166-993b72e14c9e",
  "docSlug": "e99f519ff24026d8",
  "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views",
  "authorId": "misc",
  "authorName": "We Are Innovation / Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 3,
  "pageCount": 15,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/3",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.31,
        "x": 0.035,
        "y": 0.46
      },
      "kind": "title",
      "text": "RESULTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89fa40d0-4211-4f15-a4f5-1d6cf860b502",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Section divider",
      "slug": "section-divider",
      "agent": null,
      "layer": "slide",
      "matchId": "0fbff3cd-84b6-4eac-a082-598fcc26d0e5",
      "evidence": "RESULTS",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 1,
      "beatId": "7d3b6897-cbab-44e0-8fbc-9a46b779dcd1",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The document introduces the problem of misperceptions about vaping and its consequences",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 1,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc",
      "evidence": "The document implies that inaction can have serious consequences for public health",
      "position": 0,
      "objective": "Highlight the consequences of not addressing misperceptions about vaping",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}