{
  "docId": "019dd923-5de0-76bd-a166-993b72e14c9e",
  "docSlug": "e99f519ff24026d8",
  "documentTitle": "INNOVATION UNDER FIRE: A Global Alert on the Misperception Epidemic in Vaping Views",
  "authorId": "misc",
  "authorName": "We Are Innovation / Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 10,
  "pageCount": 15,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "appendix_methodology",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 25,
  "notes": null,
  "elementsJson": [
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-993b72e14c9e/10",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-993b72e14c9e#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.445,
        "x": 0.519,
        "y": 0.18
      },
      "kind": "list",
      "text": "SAMPLE PER MARKETS: Australia - 1000, Austria - 1000, Belgium - 1000, Brazil - 1000, Bulgaria - 1000, Chile - 1000, Colombia - 1000, Croatia - 1000, Czech Republic - 1000, France - 1000, Germany - 1000, Indonesia - 1000, Ireland - 1000, Italy - 1000, Kazakhstan - 450, Kenya - 1000, Netherlands - 1000, New Zealand - 1000, Nigeria - 1000, Poland - 1000, Romania - 1000, Saudi Arabia - 1000, Slovenia - 1000, South Africa - 1000, Spain - 1000, UAE - 1000, UK - 1000, Uzbekistan - 500",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac487012-2620-4f3a-9fcf-25ef47991474",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.445,
        "x": 0.036,
        "y": 0.155
      },
      "kind": "list",
      "text": "METHOD: Quantitative study in Ipsos panels\nTARGET GROUP: Tobacco users, Age: 19+\nQUESTIONS: How often do you currently use... Which of the following best describes your opinion...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4867d03-0936-4a32-b8b4-58c13f643c8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Sample size: 1000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f95c-723d-8f26-5d2a274eea83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.088,
        "w": 0.188,
        "x": 0.036,
        "y": 0.045
      },
      "kind": "title",
      "text": "METHOD",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9a7aa7c-2903-4666-a15c-3cc258085fd1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 10,
      "beatId": "0c9cef9d-3bcc-4098-a699-e6489a83dca8",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The document hints at a solution through informed decision-making and provides context for understanding the issue",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 1,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b0bd22b8-8ac2-4423-8bd6-5e2b72945cdc",
      "evidence": "The document implies that inaction can have serious consequences for public health",
      "position": 0,
      "objective": "Highlight the consequences of not addressing misperceptions about vaping",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 13,
      "from": 4,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "9eb515d3-ce6b-4593-acc4-9dbbb727dac4",
      "evidence": "The document presents data and statistics on the views of smokers and vapers",
      "position": 1,
      "objective": "Present the views and perceptions of smokers and vapers globally",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}