{
  "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
  "docSlug": "a41999e523b976fe",
  "documentTitle": "ENVIRONMENT EMERGENCY?",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 63,
  "pageCount": 64,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a bar chart to contextualize the problem (high waste) and an image to illustrate the solution (multi-use container campaign).",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "bar_chart_vertical",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/63",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-63",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "As interest in the environment increases, the movement to reduce plastic waste become more active in Korea",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be49-1ad4dfb56683",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.08,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Single-Use Products Usage per person (2019, Korea Statistics)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fc9fad9-d793-42dd-bbbb-e100b03d2215",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.6,
        "y": 0.5
      },
      "kind": "image",
      "text": "Campaign poster and multi-use container",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b401467-a0cc-428d-843f-e741cba9f4be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.08,
        "y": 0.18
      },
      "kind": "list",
      "text": "Korea is ranked 3rd in consumption of single-use products\nAs interest in the environment increases, the movement to reduce plastic waste become more active in Korea",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1f95fa5-cfa1-430a-8cd0-425f0f25b987",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.6,
        "y": 0.35
      },
      "kind": "list",
      "text": "Social activities\n#CarbonZero plan\n#Courage_Challenge (Multi-use container challenge)\n# WasteZeroLife_Challenge",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dda9cabf-d7e0-4c00-844b-a2b7e7ca0f18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Single-Use Products Usage per person: 44kg",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be49-1e348b75e4e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Voluntary social activity: # Courage_Challenge",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8629dc2a-5d01-4c78-b77a-f4b62f7ff7f7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de793-c5a4-74f8-a262-86abb9ab17b1",
      "evidence": "Callout names the response: 'movement to reduce plastic'.",
      "confidence": 65
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ce4db82d-0c6e-457d-b51d-44582c5f1295",
      "evidence": "Korea is ranked 3rd in consumption of single-use products",
      "confidence": 0.7
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de793-c585-735b-b4c2-a0414ae4b6f5",
      "evidence": "Bar chart contextualizes 44kg per-person usage.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 63,
      "from": 30,
      "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
      "position": 4,
      "confidence": 62,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 64,
      "from": 30,
      "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "Case studies showing companies/consumers/regions acting.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 64,
      "from": 59,
      "name": "Domino Effect",
      "slug": "13-domino-effect",
      "bestFor": "Strategy roadmaps, showing ROI of a specific feature, causal analysis",
      "matchId": "019de793-b713-7278-9f8e-5db2a1fccfd8",
      "evidence": "Covid waste rise -> cup ban -> Market Kurly multi-use bag -> K-food driver -> 'not winning the war yet'.",
      "position": 11,
      "objective": "Trace Korea's plastic-waste chain from COVID through corporate response",
      "structure": "The Trigger Action -> First Reaction -> Second Reaction -> Final Impact",
      "confidence": 72,
      "description": "Demonstrate how a single small strategic move triggers a cascade of positive outcomes"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}