{
  "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
  "docSlug": "a41999e523b976fe",
  "documentTitle": "ENVIRONMENT EMERGENCY?",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 52,
  "pageCount": 64,
  "prevPage": 51,
  "nextPage": 53,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide features a case study of Phool (a startup repurposing temple flowers) and an infographic on ways to support small businesses.",
  "elementsJson": [
    "screenshot",
    "infographic",
    "logo_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/52",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-52",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.4,
        "x": 0.55,
        "y": 0.15
      },
      "kind": "image",
      "text": "6 ways to support small businesses",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8653e3f2-093c-482f-bb5a-df2fe0a2c234",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.94,
        "y": 0.03
      },
      "kind": "image",
      "text": "Ipsos logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c694ac9d-0573-4f9a-9ad4-2eab9c163879",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.41,
        "x": 0.08,
        "y": 0.15
      },
      "kind": "image",
      "text": "Phool startup workers with flowers",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4f6f2f4-c55f-4ace-b4cf-c1a0b4353539",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.32,
        "x": 0.13,
        "y": 0.65
      },
      "kind": "image",
      "text": "Phool social media post",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4403252c-4682-4826-b1fb-b2480014a8e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "... Influencers stepping in with awareness and funding",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae18fa4a-7740-4bc8-b4d4-2f4de8e4e20a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Picture Superiority Effect",
      "slug": "picture-superiority-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de793-c3c9-75cf-ab0c-648a97bc54a5",
      "evidence": "Social media screenshots illustrate influencer effect.",
      "confidence": 65
    },
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "64c8c678-b296-4b58-b7c4-526795df6234",
      "evidence": "The description of influencers stepping in with awareness and funding provides another narrative moment.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 63,
      "from": 30,
      "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
      "position": 4,
      "confidence": 62,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 64,
      "from": 30,
      "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "Case studies showing companies/consumers/regions acting.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 57,
      "from": 47,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019de793-b6f3-71a5-8cb7-e92a5524b52b",
      "evidence": "Gandhi quote -> single-use ban -> Afroz Shah -> Phool startup -> community recycling -> brand ask.",
      "position": 10,
      "objective": "Zoom into India: ethos, plastic ban, eco-warriors, entrepreneurs, ask",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 70,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}