{
  "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
  "docSlug": "a41999e523b976fe",
  "documentTitle": "ENVIRONMENT EMERGENCY?",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 38,
  "pageCount": 64,
  "prevPage": 37,
  "nextPage": 39,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a personal quote to humanize a broader market trend.",
  "elementsJson": [
    "photo",
    "quote_block",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/38",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-38",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "65% agree that Food Safety is a major concern for society",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be47-bdb4d611ce7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "image",
      "text": "Nigeria flag",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edec633f-8a29-40cd-a427-9c98f14f64c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.05,
        "x": 0.92,
        "y": 0.9
      },
      "kind": "image",
      "text": "Ipsos logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f389a4e-2f5c-41a4-b295-728c7b604817",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.5,
        "x": 0.467,
        "y": 0.573
      },
      "kind": "metric",
      "text": "65% agree that Food Safety is a major concern for society",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54d2e3f2-e721-4f11-8d5d-dec271a0edb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "consumer agreement: 65%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be47-c40c777f9da1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.53
      },
      "kind": "paragraph",
      "text": "-Musa, Nigeria",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3280494-b3f6-44dd-b868-9db47e10a152",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.45,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "quote",
      "text": "Since the Covid-19 pandemic, I pay more attention to product details, to be sure its safe for consumption - mostly the expiry date. Covid-19 happened and a lot of products were locked in the store, we need to be careful",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "344a8d60-1c7f-4707-9053-408b82c8ae42",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Since the Covid-19 pandemic, I pay more attention to product details, to be sure its safe for consumption - mostly the expiry date. Covid-19 happened and a lot of products were locked in the store, we need to be careful - Musa, Nigeria",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be47-c14bf2ba1663",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "1d1225fe-e269-43d3-adf4-da9d9ed4cbb1",
      "evidence": "quote from Musa, Nigeria",
      "confidence": 0.7
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de793-c0ca-77b8-b63b-cefd985aa10f",
      "evidence": "Nigerian consumer verbatim grounds 65% stat.",
      "confidence": 75
    },
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de793-c0e9-735e-b055-d081fea4eb5d",
      "evidence": "Hero photo of washing produce.",
      "confidence": 65
    },
    {
      "name": "Social Validation",
      "slug": "social-validation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "931f8a72-05fb-4fb3-99d5-2c7e22da748e",
      "evidence": "65% agree that Food Safety is a major concern for society",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 63,
      "from": 30,
      "beatId": "019de793-b4c9-7416-bcd3-3adcfef3f8b0",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Tetra Pak Index, India and Korea case studies provide proof points.",
      "position": 4,
      "confidence": 62,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 64,
      "from": 30,
      "beatId": "019de793-b565-749f-a1b5-c6defa81b1cb",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": null,
      "evidence": "Case studies showing companies/consumers/regions acting.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 42,
      "from": 37,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "019de793-b6b6-742e-a6fd-29bc28689b7e",
      "evidence": "Quote slides (Nigeria, Spain) + stats 65%, 55%, 50%, 84% on packaging concerns.",
      "position": 8,
      "objective": "Show packaging tension and rising consumer responsibility via verbatims+stats",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 78,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}