{
  "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
  "docSlug": "a41999e523b976fe",
  "documentTitle": "ENVIRONMENT EMERGENCY?",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 23,
  "pageCount": 64,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a pie chart to visualize survey data regarding corporate responsibility priorities.",
  "elementsJson": [
    "headline_text",
    "photo",
    "donut_chart",
    "paragraph",
    "footnote",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/23",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.92,
        "x": 0.04,
        "y": 0.91
      },
      "kind": "callout",
      "text": "‘Sustainability’ still defined by consumers in terms of Environment",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2255bf27-9a20-4948-8de7-e0193fa2488b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.2,
        "x": 0.75,
        "y": 0.33
      },
      "kind": "chart",
      "text": "Top Choice pie chart showing 31% (E), 28% (S), 41% (G)",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab8df03f-4393-4ffc-9e3b-bf1469dc2395",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.45,
        "y": 0.31
      },
      "kind": "list",
      "text": "E: Protecting the environment... S: Improving society... G: Practicing good governance...",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8db41995-8ee8-48d3-a5bf-76991461b3c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer priority ranking: 31%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be48-67f1eb1d295a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.5,
        "x": 0.45,
        "y": 0.73
      },
      "kind": "source-note",
      "text": "Q1. When it comes to the role of multi-national companies in corporate responsibility how important are each of the following areas? Please rank the below areas were 1 is most important and 3 is least important. Source: IGRM Survey, 28 countries, 16-65 online, March 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "292fd6da-1381-4934-9562-976c03c2d0bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "Pandemic has boosted concern for ‘Social’ – but nearly tied with ‘Environmental’ in terms of concern",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8063ad55-1e12-4684-ac3a-f2862ccd2fc5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de793-bcf6-716e-b406-45f6bf1a72b4",
      "evidence": "Long action title states 'Sustainability still defined by Environment'.",
      "confidence": 70
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "0d393dc8-b989-4588-84ad-20f4030260ce",
      "evidence": "The slide presents a ranking of consumer priorities, indicating a clear definition of the audience's values.",
      "confidence": 0.7
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de793-bd15-732a-aded-2c80438cad0a",
      "evidence": "Donut chart for ESG priority share.",
      "confidence": 70
    }
  ],
  "frameworks": [
    {
      "name": "ESG",
      "slug": null,
      "matchId": "47138a28-0129-4606-930f-9e0863b8f360",
      "evidence": "The slide explicitly defines and categorizes E, S, and G components.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 28,
      "from": 20,
      "beatId": "019de793-b4a9-725b-9382-684eca885f51",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
      "position": 3,
      "confidence": 62,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 28,
      "from": 20,
      "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 22,
      "name": "Iceberg",
      "slug": "10-iceberg",
      "bestFor": "Consulting, complex problem solving, organizational change",
      "matchId": "019de793-b656-74cc-adc9-1a878f85cfca",
      "evidence": "Tangled-path metaphor (p.22) -> blurring E&S (p.24) -> BrewDog reputational case (p.25).",
      "position": 5,
      "objective": "Surface root cause behind brand sustainability failures",
      "structure": "The Symptom (Visible) -> The System (Hidden) -> The Root Cause",
      "confidence": 70,
      "description": "Reveal that the visible problem is merely a symptom of a deeper root cause"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}