{
  "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
  "docSlug": "a41999e523b976fe",
  "documentTitle": "ENVIRONMENT EMERGENCY?",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 20,
  "pageCount": 64,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/20",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.08,
        "x": 0.9,
        "y": 0.85
      },
      "kind": "image",
      "text": "Ipsos",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d468291-3b7c-4616-b08d-84f58c1f3252",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "paragraph",
      "text": "KEYS – A WEBINAR SERIES BY IPSOS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "389a80db-588c-4948-bb3f-da9075566052",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Jessica Long",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "660c59c9-de78-4bba-a3e3-c4e54ababaab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE SUSTAINABILITY IMPERATIVE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a102bed-2230-4b8a-902c-5dc50138ff5e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019de793-bc39-70f8-be42-da95cfb3bd19",
      "evidence": "Section title 'From responsibility to opportunity' = bridge framing.",
      "confidence": 60
    },
    {
      "name": "Typography Hierarchy",
      "slug": "typography-hierarchy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de793-bc58-74ea-8550-2dffe742b244",
      "evidence": "Large title over single hero image.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 20,
      "beatId": "019de793-b4a9-725b-9382-684eca885f51",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": null,
      "evidence": "Shield/Sword/Standard brand framework introduced, p.26; Patagonia precedent.",
      "position": 3,
      "confidence": 62,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 28,
      "from": 20,
      "beatId": "019de793-b547-7461-a9a0-f7879cbcef52",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Sustainability framing as brand opportunity, Shield/Sword/Standard.",
      "position": 2,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}