{
  "docId": "019dd923-5de0-76bd-a166-942500f7d1c2",
  "docSlug": "a41999e523b976fe",
  "documentTitle": "ENVIRONMENT EMERGENCY?",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 64,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 40,
  "notes": "The chart uses a dual-bar structure where the right-hand bars (environmental focus) are consistently higher than the left-hand bars (tax focus) across all countries, highlighted by an orange oval.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_horizontal"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-942500f7d1c2/16",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-942500f7d1c2#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Companies doing as much as they can to reduce harm to the environment",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be45-6b6be2f216af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.6,
        "x": 0.35,
        "y": 0.08
      },
      "kind": "chart",
      "text": "Comparative bar chart of 25 countries showing tax vs environment preference",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9366b213-ca7a-4d38-8a78-c07b53c376fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "list",
      "text": "Companies paying the correct amount of tax\nCompanies doing as much as they can to reduce harm to the environment",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77047cb0-a050-42d9-8e75-7d226e8ff60b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer priority percentage: 82%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be45-6e48ca8e505a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "“Which of the following, if either, is more important to you personally?”",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7164a1d4-2fef-4d4c-ba98-0acd2ec7f191",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.45,
        "y": 0.86
      },
      "kind": "source-note",
      "text": "Base: 24,332 adults aged 16-75 (18-75 in US and CA) in 25 markets interviewed August - September 2021",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "541292df-8567-48c9-b04e-8b443b4af5eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "#4: An opportunity for business?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7765a9b-d41f-4c15-ac1e-a54b2c281078",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de793-baa7-738b-bbb1-5f79a14b8695",
      "evidence": "Dual-series horizontal bars across 25 markets.",
      "confidence": 75
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "8a96119e-04ad-465b-bf2c-16f711b107e6",
      "evidence": "The slide features a comparative bar chart of 25 countries showing tax vs environment preference.",
      "confidence": 0.7
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de793-ba87-7324-a1d2-c52313dfba89",
      "evidence": "Orange oval highlights environmental priority dominance.",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 13,
      "beatId": "019de793-b488-71cf-ae9a-be44fa802d81",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": null,
      "evidence": "Opportunity exists but perception gap on effective action, p.13-18.",
      "position": 2,
      "confidence": 62,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 19,
      "from": 8,
      "beatId": "019de793-b528-707c-9697-5e7df8bc62e2",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Survey data on public climate sentiment.",
      "position": 1,
      "confidence": 55,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 13,
      "name": "Tale Two Worlds",
      "slug": "04-tale-two-worlds",
      "bestFor": "Competitive analysis, benchmarking, case for change",
      "matchId": "019de793-b616-7589-a7c0-7a675c67afda",
      "evidence": "Tax compliance vs environmental responsibility comparison across 25 markets.",
      "position": 3,
      "objective": "Contrast old corporate expectation (tax) with new (environment)",
      "structure": "Current State -> Desired State / Benchmark -> The Gap & Implication",
      "confidence": 70,
      "description": "Show the gap between two states to drive urgency or highlight opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}