{ "docId": "019dd923-5de0-76bd-a166-8c74ac76e4cf", "docSlug": "ae93d6a9ae475ff0", "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR January 2023", "authorId": "misc", "authorName": "Ipsos", "documentKindSlug": "consulting-deck", "documentKindLabel": "Consulting deck", "sourceTypeSlug": "industry_analyst", "sourceTypeLabel": "Industry analyst", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.778, "pageNumber": 6, "pageCount": 186, "prevPage": 5, "nextPage": 7, "slideType": "executive_summary", "function": "summarize", "density": "dense", "nDataPoints": 1, "notes": null, "elementsJson": [ "headline_text", "bullet_list" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-5de0-76bd-a166-8c74ac76e4cf/6", "deckHref": "/decks/019dd923-5de0-76bd-a166-8c74ac76e4cf", "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-8c74ac76e4cf.json", "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-8c74ac76e4cf#slide-6", "components": [ { "bbox": null, "kind": "callout", "text": "Only 3 in 10 of the global public trust business leaders to tell the truth and trust in business leaders varies a great deal across the globe.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd951-f955-77d9-be56-3c42f8018041", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.5, "w": 0.28, "x": 0.37, "y": 0.26 }, "kind": "list", "text": "Many professions have seen little to no impact on their trustworthiness scores – the world’s most trusted professions (doctors, scientists, teachers) are returning to the levels of trust seen before the pandemic and as things return to normal, there may be little to challenge our deeply held pre-formed opinions of how much we trust different professions. Generations are not as important as most people think and the majority of issues and attitudes do not map neatly onto the generation definitions.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "01da7700-be2f-44bf-8935-8f064e2df934", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.5, "w": 0.28, "x": 0.67, "y": 0.26 }, "kind": "list", "text": "Only 3 in 10 of the global public trust business leaders to tell the truth and trust in business leaders varies a great deal across the globe when we ask people whether they behave ethically and if they are a force for good in the world – with more positive answers in countries including India, China, Saudi Arabi and Japan than in many of the more sceptical European or North American Nations.", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7f7db081-f86b-42bb-8d54-c24df94d3e6c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.5, "w": 0.28, "x": 0.07, "y": 0.26 }, "kind": "list", "text": "The findings in this year’s Ipsos Global Trustworthiness data shows that overall, not much has changed and trustworthiness in industries is generally trending upwards. The drivers of trust have remained the same year on year: Perceptions towards trust and sector regulation is that across 21 countries the general public feel that the current levels of regulation for companies across a range of sectors are appropriate. Ratings of government competence, motivation and values, leadership, responsibility, reliability and transparency, which are the drivers of trust are all better than they were in 2019", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d22c7a13-4ddd-4bde-91f4-9e3d58f3c871", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.12, "x": 0.07, "y": 0.11 }, "kind": "title", "text": "Summary", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5705fb0a-a267-4771-8013-3358361fd790", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "The Rule of Three", "slug": "the-rule-of-three", "agent": "Storyteller", "layer": "block", "matchId": "019de78d-7392-7188-bdeb-868ee58859cf", "evidence": "Three-column bullet structure for findings.", "confidence": 75 }, { "name": "Three Pillars", "slug": "three-pillars", "agent": "Architect", "layer": "block", "matchId": "019de78d-73b4-7178-bc7f-624fba34f6d9", "evidence": "Three pillars of stability findings synthesized.", "confidence": 65 }, { "name": "So What? Test", "slug": "so-what-test", "agent": "Architect", "layer": "slide", "matchId": "019de78d-7371-73fc-a0de-cca67765cdab", "evidence": "Three-column synthesis answers 'so what' for the audience.", "confidence": 75 } ], "frameworks": [], "arcBeats": [ { "to": 6, "from": 1, "beatId": "019de78d-6dbb-763d-a6b3-9246fcb170b9", "arcName": "The Onion", "arcSlug": "onion", "beatName": "Surface Observation", "beatSlug": null, "evidence": "Cover, TOC, exec summary headline 'Pharma knocks tech off top spot'.", "position": 1, "confidence": 60, "parentBeatName": null, "parentBeatSlug": null }, { "to": 151, "from": 1, "beatId": "019de78d-6ecd-71bb-84f1-d1fc046b9e11", "arcName": "The Triple Take", "arcSlug": "triple-take", "beatName": "The Facts (What)", "beatSlug": null, "evidence": "Sector and attribute data dominate p.5-151.", "position": 1, "confidence": 45, "parentBeatName": null, "parentBeatSlug": null } ], "loops": [ { "to": 6, "from": 5, "name": "So What Cascade", "slug": "41-so-what-cascade", "bestFor": "Data presentations, executive summaries, driving to recommendations", "matchId": "019de78d-6f35-75ee-be6c-63e692f78998", "evidence": "Action title 'Pharma knocks tech off the top spot' over chart with three-column synthesis on p.6.", "position": 1, "objective": "Cascade headline data into so-what summary findings", "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)", "confidence": 70, "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion" } ], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }