{
  "docId": "019dd923-5de0-76bd-a166-8c74ac76e4cf",
  "docSlug": "ae93d6a9ae475ff0",
  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR January 2023",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 52,
  "pageCount": 186,
  "prevPage": 51,
  "nextPage": 53,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 40,
  "notes": "The chart displays 'Agree' (teal) and 'Disagree' (red) percentages for 20 countries plus a global average.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "paragraph",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-8c74ac76e4cf/52",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-8c74ac76e4cf",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-8c74ac76e4cf.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-8c74ac76e4cf#slide-52",
  "components": [
    {
      "bbox": {
        "h": 0.85,
        "w": 0.6,
        "x": 0.32,
        "y": 0.08
      },
      "kind": "chart",
      "text": "Bar chart comparing Agree and Disagree sentiment across 20 countries",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fe8fb0e-76f5-4afe-894f-6465f5488ec0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.03,
        "y": 0.66
      },
      "kind": "disclaimer",
      "text": "Ipsos Global Trustworthiness Monitor 2022 - 16017 adults aged 16/18-74 in 21 countries (ca. 500 or 1000 per country), interviewed online 26 August – 9 September 2022...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea67cc5b-b706-4b16-8d4a-f712e59550e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.58,
        "y": 0.05
      },
      "kind": "legend",
      "text": "Agree / Disagree",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2a454c5-5489-412f-b885-eb70cfb61360",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Agreement percentage: 50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f956-756a-b7ea-4f85bb583941",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.03,
        "y": 0.33
      },
      "kind": "paragraph",
      "text": "Q. To what extent, if at all, would you agree or disagree with the following statements about [SECTOR]?",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b78a224a-c355-4f79-a914-f1f07474dc6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.28,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Financial services - It would try to take advantage of me if it could",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a401ad2e-ef5b-40ac-9b97-5d167dd627f0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de78d-815c-770e-8381-3bbf8319fe49",
      "evidence": "Action title on 'take advantage of me'.",
      "confidence": 80
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de78d-817f-72fe-8846-8200c88d56d7",
      "evidence": "Diverging bars.",
      "confidence": 75
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "38bf626a-af1d-4dd1-8ba2-3ddee92fbe65",
      "evidence": "The slide contains a bar chart comparing Agree and Disagree sentiment across 20 countries, which aligns with the data-ink ratio concept.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 151,
      "from": 21,
      "beatId": "019de78d-6e47-7609-a0b7-b9da60b121bc",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "Deeper Layer",
      "beatSlug": null,
      "evidence": "Trust factors then 10 sector deep dives across 9 attributes.",
      "position": 3,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 151,
      "from": 1,
      "beatId": "019de78d-6ecd-71bb-84f1-d1fc046b9e11",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Sector and attribute data dominate p.5-151.",
      "position": 1,
      "confidence": 45,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 53,
      "from": 44,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019de78d-6fbc-7590-9504-ab2c1c3b36e6",
      "evidence": "9 attribute slides each segmenting 21 countries.",
      "position": 5,
      "objective": "Segment financial-services trust by country across attributes",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 75,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}