{
  "docId": "019dd923-5de0-76bd-a166-8c74ac76e4cf",
  "docSlug": "ae93d6a9ae475ff0",
  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS MONITOR January 2023",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 18,
  "pageCount": 186,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 42,
  "notes": "The chart displays 'Trustworthy' (teal) and 'Untrustworthy' (red) percentages for social media companies by country, sorted by the 'Trustworthy' metric.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "paragraph",
    "footnote",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-8c74ac76e4cf/18",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-8c74ac76e4cf",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-8c74ac76e4cf.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-8c74ac76e4cf#slide-18",
  "components": [
    {
      "bbox": {
        "h": 0.85,
        "w": 0.65,
        "x": 0.32,
        "y": 0.08
      },
      "kind": "chart",
      "text": "Trustworthiness of social media companies by country",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2def66c0-d684-4606-9220-b95fa7b5e3f9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.26,
        "x": 0.036,
        "y": 0.81
      },
      "kind": "disclaimer",
      "text": "The “Global Country Average” reflects the average result for all the countries where the survey was conducted. It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45dbe281-860a-46f1-a37c-1116d5a17243",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Trustworthiness: 22%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f956-756a-b7e6-f8ed5116cbff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.26,
        "x": 0.036,
        "y": 0.235
      },
      "kind": "paragraph",
      "text": "Q. Please look at this list of different types of organisations and institutions. In general, do you think each is trustworthy or untrustworthy? Please use a scale of 1 to 5, where 1 is very trustworthy and 5 is very untrustworthy.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bfcdc92-f14a-4b22-9ebe-fbbac1906d04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.26,
        "x": 0.036,
        "y": 0.66
      },
      "kind": "source-note",
      "text": "Ipsos Global Trustworthiness Monitor 2022 - 16017 adults aged 16/18-74 in 21 countries (ca. 500 or 1000 per country), interviewed online 26 August – 9 September 2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7b0b2d2-6a42-48c7-8179-36d9e9ca864f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.214,
        "x": 0.036,
        "y": 0.068
      },
      "kind": "title",
      "text": "Social media companies",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7a79a09-43e7-4117-86f7-8c5886dac950",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de78d-7723-71ed-b26e-9f004d8b5d58",
      "evidence": "Diverging bars for 'Social media companies'.",
      "confidence": 75
    },
    {
      "name": "Color Strategy",
      "slug": "color-strategy",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019de78d-7744-767d-b5cc-5c62ef6921a0",
      "evidence": "Teal/red diverging palette.",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 7,
      "beatId": "019de78d-6ddd-729d-b86f-816d29dd7b30",
      "arcName": "The Onion",
      "arcSlug": "onion",
      "beatName": "First Layer",
      "beatSlug": null,
      "evidence": "Trust-by-sector overview comparing 11 sectors.",
      "position": 2,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 151,
      "from": 1,
      "beatId": "019de78d-6ecd-71bb-84f1-d1fc046b9e11",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Facts (What)",
      "beatSlug": null,
      "evidence": "Sector and attribute data dominate p.5-151.",
      "position": 1,
      "confidence": 45,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 8,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "019de78d-6f59-74ad-98de-ee2efaee897e",
      "evidence": "Sequential bar charts comparing trust across 11 sectors converge on global pattern.",
      "position": 2,
      "objective": "Establish overall trust pattern across sectors",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 70,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}