{
  "docId": "019dd923-5de0-76bd-a166-796e2a61958c",
  "docSlug": "759996486e9ce896",
  "documentTitle": "The Impact of COVID-19 on wellbeing in Scotland: Ipsos MORI report",
  "authorId": "misc",
  "authorName": "Ipsos MORI",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 50,
  "pageCount": 56,
  "prevPage": 49,
  "nextPage": 51,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide highlights income disparities based on income level, geographic deprivation (SIMD), and employment status.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-796e2a61958c/50",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-796e2a61958c",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-796e2a61958c.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-796e2a61958c#slide-50",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.34
      },
      "kind": "list",
      "text": "People living in the most deprived areas of Scotland were more likely to say their income was lower – 34% of those in SIMD 1 areas, compared with 20% of those in SIMD 5 areas.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60bfc234-b8fb-4015-98a7-d39d7b79baf5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.17
      },
      "kind": "list",
      "text": "Those on highest incomes were most likely to say that their income had increased since March – 20% of those on household incomes of £52,000 or more said their income was higher than usual compared with the start of March 2020, compared with 12% overall.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "85eb04f4-0de8-4215-972a-48f6dbb04634",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.57
      },
      "kind": "list",
      "text": "Among those who had lost their job or experienced cuts to their hours or pay since the start of the pandemic, 66% said their income was lower in December than it had been at the start of March – indicating that for most of this group the impacts on their income were ongoing.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0a2db91-efbf-4b3e-89b0-f5fc93ac5d54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.46
      },
      "kind": "list",
      "text": "The self-employed stand out as being particularly likely to say their income was lower – 56% (compared with 25% overall).*",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7579044-0d44-4cfd-b67c-e3e8dba7f01c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "income change: 66%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f386-752a-8207-301f682ec887",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.05,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "* The base size for the self-employed was low (n = 63), so while this difference is significant some caution should be applied in extrapolating from the exact figures.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43754594-4713-4d32-abef-c8caa341be38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "Key subgroup differences",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b85ad667-c10a-4de3-819b-6cf1ed11423c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019de770-2217-7153-b6c7-697787a74885",
      "evidence": "Title 'Key subgroup differences'",
      "confidence": 75
    },
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "290af0a4-9453-4c67-a12c-0302ee30f427",
      "evidence": "The slide highlights key subgroup differences, such as those on lower incomes or in deprived areas.",
      "confidence": 0.8
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019de770-2286-711f-8340-9ee31c504857",
      "evidence": "Specific income/deprivation/self-employed stats",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 55,
      "from": 50,
      "beatId": "019de770-10fe-776f-9a5c-ae037f31fb4c",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": null,
      "evidence": "Subgroup-difference slides plus behavioural change section surface who is hit hardest.",
      "position": 2,
      "confidence": 60,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 51,
      "from": 43,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019de770-124a-72df-9920-078b195539a2",
      "evidence": "p.45 income lower 25% Dec vs 33% May; p.46-49 W1/W2 grouped bars; p.50-51 subgroup differences.",
      "position": 7,
      "objective": "Compare W1 vs W2 income, financial management and difficulties; close on subgroup splits",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 75,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}