{
  "docId": "019dd923-5de0-76bd-a166-76502e2bd01c",
  "docSlug": "86a0e0d0da1ec0b1",
  "documentTitle": "2023 HALF-YEAR RESULTS",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 27,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "data_table",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-76502e2bd01c/9",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-76502e2bd01c",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-76502e2bd01c.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-76502e2bd01c#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Acquisition rate: 73%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f388-7190-9de0-c9db5a4c8c0f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.12,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "(*) For 2023: Actual H1 2023 / Full-Year estimate",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33af8d8b-30dc-463a-a9a2-cf6e00c8dd8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.75,
        "x": 0.08,
        "y": 0.22
      },
      "kind": "table",
      "text": "Acquisition rate at end of H1; Order book; Turnover; Gross Margin; Operating Margin; Average 2017-2022; 2023 (*); 72%; 73%; 45%; 45%; 46%; 46%; 29%; 29%",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e20c0ef-c9d5-44bd-b982-eb4e5ae8cfd0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.75,
        "x": 0.02,
        "y": 0.05
      },
      "kind": "title",
      "text": "BACK TO HISTORICAL PATTERN WITH H2 STRONGER THAN H1 (1/2)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b60c605-7823-4ae3-9dd5-f130b605cb87",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 7,
      "beatId": "9c670b1f-81c3-4dbd-a21d-e581fbddab4f",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The document provides satisfaction through financial analysis and business updates",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 8,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "74a70265-3dea-4fa1-bc12-42ad0b944f29",
      "evidence": "The document mentions revenue lagging behind order book and the need to capitalize on growth opportunities",
      "position": 0,
      "objective": "Highlight the consequences of not acting on market opportunities",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}