{
  "docId": "019dd923-5de0-76bd-a166-6eadfbb76df9",
  "docSlug": "7c8d057046c57517",
  "documentTitle": "WHAT THE FUTURE: WELLNESS",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 45,
  "pageCount": 49,
  "prevPage": 44,
  "nextPage": 46,
  "slideType": "testimonial",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide features a Q&A format with a highlighted pull-quote on the right side.",
  "elementsJson": [
    "paragraph",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-6eadfbb76df9/45",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-6eadfbb76df9",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-6eadfbb76df9.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-6eadfbb76df9#slide-45",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "People do have a role to play in being as healthy as possible. But a lot of these issues with health are not about individual choices, particularly when you're talking about health equity.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcc4-40b3d7b23c07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.6,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "paragraph",
      "text": "Transcript of an interview between Kate MacArthur and Dr. Khaldun regarding health equity and systemic issues.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "006d8b5e-05cb-496c-93dc-d38e58c84a62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.25,
        "x": 0.7,
        "y": 0.12
      },
      "kind": "quote",
      "text": "People do have a role to play in being as healthy as possible. But a lot of these issues with health are not about individual choices, particularly when you’re talking about health equity. They are about systems.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d06c2d1-b40c-491d-92bb-a2cdeae161bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "People do have a role to play in being as healthy as possible. But a lot of these issues with health are not about individual choices, particularly when you're talking about health equity. They are about systems. If you don't have a job, you don't have insurance. How can we reasonably expect someone to appropriately manage their diabetes and be healthy? — Dr. Khaldun",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcc4-453cf15e8dd8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "WHAT THE FUTURE | Wellness",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e701b5ae-d502-44e2-99af-3f1b3ddb3cf2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 49,
      "from": 26,
      "beatId": "db0e6637-0d99-40ef-b938-98112b037a35",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck concludes with next steps, waypoints, and a call to action",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 45,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "6731bac4-4845-4816-9891-43a47e3ae3be",
      "evidence": "The deck discusses the why, how, and what of wellness throughout",
      "position": 0,
      "objective": "Why, how, and what of wellness",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}