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  "documentTitle": "WHAT THE FUTURE: WELLNESS",
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  "authorName": "Ipsos",
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  "notes": "Part of a 'What the Future' series by Ipsos. Uses a narrative structure to frame a future scenario.",
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      "kind": "callout",
      "text": "A bifurcation expands between the haves and have-nots — not based on demographics, but of those who have access to and meaningfully embrace wellness technology, and those who don't.",
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      "kind": "paragraph",
      "text": "Today we live in a nation where people absolutely want to control who has access to their health data, and many also want customized health advice. We prioritize our health over our budgets, but not by much. Many try to avoid genetically modified organisms (GMOs). And overwhelmingly, we think everyone should have access to quality healthcare, regardless of the ability to afford that care. Where does that take us in 2028?",
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      "text": "In one plausible future, political gridlock, or worse, decay, prevents systemic reform in the U.S. Our unmet desire for a better healthcare system leads to further frustration, and people take more and more matters into their own hands in good and bad ways. A bifurcation expands between the haves and have-nots — not based on demographics, but of those who have access to and meaningfully embrace wellness technology, and those who don't. The pandemic was a fulcrum. While technology can undoubtedly provide benefits for our health and wellness, not everyone is buying it. Some distrust the health system that provides advice and guidance. Some distrust the companies creating the apps, wearables, synthetic and modified foods and other solutions. But as the tech continues to advance, many who can (and yes, that's a huge equity issue) lean in. They use the products, follow the advice, and see the privacy implications as a fair trade-off. It's not just the healthcare system, but people use these tools for their overall wellness plans. Their outcomes improve. A subset pushes even further into biohacking through natural as well as tech-augmented means. This is neither dystopian nor utopian. But what if we were able to nudge public opinion?",
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