{
  "docId": "019dd923-5de0-76bd-a166-6eadfbb76df9",
  "docSlug": "7c8d057046c57517",
  "documentTitle": "WHAT THE FUTURE: WELLNESS",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 24,
  "pageCount": 49,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "The slide uses a stacked bar chart to contrast two opposing consumer desires regarding health data.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "quote_block",
    "bar_chart_stacked"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-6eadfbb76df9/24",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-6eadfbb76df9",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-6eadfbb76df9.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-6eadfbb76df9#slide-24",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Privacy wins, but so does personalization",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcc1-f1c0761c3d2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.92,
        "x": 0.04,
        "y": 0.63
      },
      "kind": "chart",
      "text": "Survey results on health data control and personalized advice",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4ee47699-b3ef-49be-a987-16d9b81d34f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer agreement: 48%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcc1-fb26171d3cf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.38,
        "x": 0.45,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "In many ways, this is the tension that shouldn't be a tension. We should be able to get the customized benefits of a wearable, for instance, while also knowing where that data is and isn't going.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b357ad76-cadc-4add-bf40-d5667f828cee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "If you are engaged with your health, you're probably going to be healthier, says Lumen's Michal Mor. But that can cut both ways — all that data can demonstrate that you're not taking care of yourself.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-f387-7746-bcc1-f44c30471ad0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.04,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Q. How much do you agree or disagree with the following statements? (Source: Ipsos survey conducted Dec. 3-6, 2021, among 1,158 U.S. adults.)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a8be8ee-8294-493f-9999-29d56c75b050",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.04,
        "y": 0.58
      },
      "kind": "title",
      "text": "Privacy wins, but so does personalization",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36a51e1f-7f75-43a1-ae55-3803f516609b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.04,
        "y": 0.16
      },
      "kind": "title",
      "text": "Four tensions that will drive change: 1. Do we want privacy or personalization?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cc8cbfcd-3ce3-461d-b6dc-475abc3f330f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 16,
      "beatId": "4b0ea864-63f8-460d-a63e-bde38eaf1123",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck discusses potential solutions, including technology and food's role in wellness",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 45,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "6731bac4-4845-4816-9891-43a47e3ae3be",
      "evidence": "The deck discusses the why, how, and what of wellness throughout",
      "position": 0,
      "objective": "Why, how, and what of wellness",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    },
    {
      "to": 25,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "d78b80a5-59be-4924-a4b6-0706ca3f9823",
      "evidence": "The deck highlights the challenges and consequences of not addressing wellness",
      "position": 1,
      "objective": "The cost of inaction on wellness",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}