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      "text": "When you think about tomorrow, you ask better questions today.",
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      "text": "WHAT THE FUTURE | Wellness Territory | The lay of the land | Tensions | Plausible ports | Waypoints | Appendix",
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      "text": "You'll get fresh Ipsos data, as always, and you'll understand the tensions behind the questions we asked. We do this to show, not just tell, the very ethos of What the Future, which is: When you think about tomorrow, you ask better questions today. Our mission, as always, is to help you understand today's landscape and imagine potential futures so that you can plan for tomorrow. So, meet the new What the Future, same as the old WTF, and we're showing our work along the way. Matt Carmichael is editor of What the Future and head of the Ipsos Future and Foresight Lab.",
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      "text": "A lot of planning goes into each issue of What the Future, of that you may be certain. It's that planning that our redesign aims to show you. Foresight, as a discipline, is a way of thinking systematically about the future. Since our first issue, What the Future's editors have gone through a planning process we call editorial foresight. It's similar to a formal futures project, but our end goal is a good story. In the following pages, which you might notice we've flipped sideways, we will tell you the story of what will drive the future of wellness. You'll hear from experts, as always, but you'll also see why we chose to talk to them, in particular. You'll get Ipsos thought leadership, as always, now with additional context.",
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