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  "documentTitle": "Era of alignment",
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  "notes": "Includes two distinct data visualizations: a consumer sentiment survey and a global importance ranking of CSR/DEI initiatives.",
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      "text": "Diversity and CSR initiatives are fairly equal in importance globally",
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      "text": "What consumers want from brands",
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      "text": "Importance of CSR/Diversity initiatives: 67%",
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      "text": "For example, Nielsen Scarborough data highlights that over half of U.S. consumers (52.3%) purchase from brands that support causes they care about; similarly, more than 36% expect the brands they buy to support social causes. Brand trust is also a significant purchase influencer.",
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      "text": "The focus on social causes, diversity and corporate social responsibility (CSR) is worldwide, and global marketers report that their brands place significant emphasis on them. While considered important globally, the importance is higher in Latin America and less important in EMEA and APAC.",
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      "text": "Marketers have always shouldered the responsibility of forging connections with consumers, but choice has never been greater, and consumers are increasingly looking for more than just a product or service from the brands they buy.",
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      "text": "Source: Nielsen Scarborough USA+ 2021 Release 1",
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      "text": "Make your brand your promise",
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