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      "text": "Despite widespread agreement about the importance of quality data, the majority of marketers struggle with varying aspects of their data strategies. Globally, 36% claim that data access, identity resolution and deriving actionable insights from data is either extremely or very difficult. In Latin America, the percentages are much higher (57%, 54%, 52%, respectively), while marketers in North America and Asia-Pacific claim to have the lowest levels of difficulty. To overcome these challenges, marketers need to prioritize their data strategies, complete with an investment in first party data—the data companies collect directly from users or people in a consent-compliant way. For brands that don't have the ability to capture data directly from consumers, relationships with data partners who collect customized, quality data in consent-compliant ways will help improve campaign targeting and performance.",
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