{
  "docId": "019dd923-5de0-76bd-a166-6ad78467584f",
  "docSlug": "744fa11c8c5a0894",
  "documentTitle": "Era of alignment",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "pageNumber": 20,
  "pageCount": 30,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 10,
  "notes": "The chart uses a vertical axis to represent importance ranking (1=most, 9=least).",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box",
    "bubble_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-6ad78467584f/20",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-6ad78467584f",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-6ad78467584f.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-6ad78467584f#slide-20",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A majority of marketers (69%) believe first-party data is important for their strategies and campaigns, and even more (72%) believe they have access to quality data to maximize the impact of their media budgets.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f386-752a-8202-f0a185bb60f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.45,
        "x": 0.48,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Ranked importance of marketing tactics",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fde6fc4e-be21-4891-a1cf-1c0f275dde00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Ranked importance: 4.1",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f386-752a-8202-f785262e46ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.28,
        "x": 0.05,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "Data confidence aside, there is widespread agreement that data is essential. Given the many—and growing—sources of data across the media industry, it's easy to see why marketers may agree on its importance, yet have difficulty feeling confident in how to harness its full power. A majority of marketers (69%) believe first-party data is important for their strategies and campaigns, and even more (72%) believe they have access to quality data to maximize the impact of their media budgets (61% in EMEA and 78% in North America).",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8779e427-7615-4fac-95f5-9165bbdf595e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.48,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "The numbers on the circles reflect ranked order of importance for each marketing tactic from most important (1) to least important (9).",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f218359c-f033-4765-892f-623f9c79d164",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.42,
        "x": 0.485,
        "y": 0.112
      },
      "kind": "title",
      "text": "Audience targeting is critical in positively influencing campaign performance",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66644d4a-ab7a-4c2b-a37a-2ef697b9972b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 22,
      "from": 15,
      "beatId": "0bcb79cb-5804-4115-95ce-85f1ee83e3cc",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides data and statistics to support its claims.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 15,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "8fef8285-9df9-4160-9440-dc2381fb00ca",
      "evidence": "The document provides data tables and key takeaways to support its claims.",
      "position": 1,
      "objective": "Provide data and statistics to support the claims",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 0.6,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}