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  "documentTitle": "Era of alignment",
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      "text": "Confidence in measuring ROI for paid digital channels is greatest in LATAM across channels, while marketers in APAC feel least confident.",
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      "text": "From a marketing perspective, technology to engage, measure, optimize and prove ROI has never been more rampant, but marketers should be increasingly focused on strategies that provide holistic views of consumers—not just channel—or platform-specific look-ins.",
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      "text": "Across paid digital channels, global marketers surveyed are most confident in their ability to measure ROI across social media (64% are extremely or very confident; equal to their perceived effectiveness of the channel). Confidence in measuring social media ROI is significantly higher in Latin America (86%) and notably lower in Asia-Pacific (55%), while North America comes in at 59% (behind paid search at 60%). In light of the planned increases across social media over the next year, global marketers' confidence in measuring its ROI—outside of Latin America—is low.",
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      "text": "Percentages represent responses to this question: How confident are you in your ability to measure ROI for each of the following paid media channels? Note: The data may not sum to 100% because the charts do not display data for 'not applicable', 'prefer not to say' and 'don't know'. Percentages below 4% not shown.",
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      "text": "Ensure that your cross-platform measurement isn't siloed",
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