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  "notes": "The chart displays the percentage of respondents who consider specific metrics 'Extremely important' or 'Very important' (the sum of the two leftmost segments in each bar).",
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      "text": "Percentages represent responses to this question: Please rank the importance of each of the following metrics/measurement capabilities to your organization. Note: The data may not sum to 100% because the charts do not display data for 'not applicable', 'prefer not to say' and 'don't know'. Percentages below 3% not shown. 1 E.g. Time spent, video views, clicks... etc.",
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      "text": "The stated high confidence in their ability to measure the effectiveness of their brand-building campaigns notwithstanding, it's not uncommon for brands to find it challenging to quantify the effects of brand building on long-term sales...",
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