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  "documentTitle": "Era of alignment",
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      "text": "While 61% of global survey respondents say they are confident in their ability to measure the impact of brand building, their planned limited increases in ad spending across traditional mass reach channels highlights a possible misalignment between top business goals and marketing tactics.",
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      "text": "Extremely confident, Very confident, Moderately confident, Slightly confident, Not at all confident, Not applicable",
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