{
  "docId": "019dd923-5de0-76bd-a166-5e1f419886fc",
  "docSlug": "350fda40086bd172",
  "documentTitle": "IPSOS EQUALITIES INDEX 2023",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 73,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": "Data from Ipsos Inequalities Index 2023.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "line_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-5e1f419886fc/7",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-5e1f419886fc",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-5e1f419886fc.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-5e1f419886fc#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Globally, “Generation Z” (adults born after 1995) are 8ppt less likely than “Baby Boomers” (born between 1945 and 1964) to agree that we live in a meritocracy – and each successive generation is less likely to agree than the last.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f382-727d-b836-ed889ea1607a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.6,
        "x": 0.28,
        "y": 0.08
      },
      "kind": "chart",
      "text": "Line chart showing trends for 'Their own merit and efforts' and 'Factors beyond their control' across four generations.",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f842f27a-b51d-4647-bfaf-500af66e0772",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.28,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "Base: 26,259 online adults aged 16-74 across 33 countries, 17 February – 3 March, 2023",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41573369-05e6-470e-9f61-6ceef145150d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.89,
        "y": 0.28
      },
      "kind": "legend",
      "text": "Their own merit and efforts",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "157daa81-1cb5-410a-9410-64b169ffd0fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.89,
        "y": 0.4
      },
      "kind": "legend",
      "text": "Factors beyond their control",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "335eddfe-e9d3-4832-a2fe-90b75bc5c583",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of respondents: 48%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f382-727d-b836-f2a1890d1162",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.22,
        "x": 0.04,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Globally, “Generation Z” (adults born after 1995) are 8ppt less likely than “Baby Boomers” (born between 1945 and 1964) to agree that we live in a meritocracy – and each successive generation is less likely to agree than the last.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55dd7399-e454-4509-b0c6-86f460353e65",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.22,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "In your country, what do people's chances of success depend on more?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6c62416-e7cd-40bb-b14a-b120bdb0b263",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6b7b5067-312b-4639-9d0d-7f5d2f609ebe",
      "evidence": "The slide shows a line chart with trends for different generations, indicating an understanding of the audience's demographic segmentation.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 6,
      "beatId": "1a820df4-c2e0-402f-b564-d8326c1953e2",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The document highlights the need to address inequality",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 7,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "efdce820-721e-4023-8105-b9ee26415fb6",
      "evidence": "The document identifies patterns in public perceptions of equality",
      "position": 0,
      "objective": "Understanding public perceptions of equality",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.6,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}