{
  "docId": "019dd923-5de0-76bd-a166-57a7a74d07be",
  "docSlug": "f2361344f7ae4a70",
  "documentTitle": "MARKET DATA FROM SECONDARY SOURCES",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 11,
  "pageCount": 19,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "appendix_data",
  "function": "cite_precedent",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide acts as a bibliography or reference list for data sources used in a broader presentation.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-57a7a74d07be/11",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-57a7a74d07be#slide-11",
  "components": [
    {
      "bbox": {
        "x": 0.937,
        "y": 0.355
      },
      "kind": "list",
      "text": "Support for government policies",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07905005-3f67-4c58-974c-1bdadb3f5441",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.303,
        "y": 0.355
      },
      "kind": "list",
      "text": "Citizens' concerns about data privacy",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2744fde6-e5ad-46a7-8424-39f6d12bf44c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.641,
        "y": 0.4
      },
      "kind": "list",
      "text": "Safeguarding reputation through investment in cyber security",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b087a060-d10d-44c7-9101-db00a90842a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.455,
        "y": 0.475
      },
      "kind": "paragraph",
      "text": "Some examples of surveys conducted by Ipsos",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3458fbf5-cfae-4099-9e64-4ad0ae8f9aa5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.645,
        "y": 0.623
      },
      "kind": "paragraph",
      "text": "Ipsos MORI's annual Captains of Industry Survey (opinion survey among Britain's most senior business leaders)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78403a8b-c084-4ba8-a076-7167b4f44d82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.325,
        "y": 0.723
      },
      "kind": "paragraph",
      "text": "2019 CIGI-Ipsos Global Survey on Internet Security and Trust (survey with 25,229 Internet users in 25 economies, via online or face-to-face interviewing, conducted between December 2018 and February 2019)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7895dda7-6064-4788-8cca-ae134e262e77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.965,
        "y": 0.673
      },
      "kind": "paragraph",
      "text": "Trust in the Internet, survey released by The NEW INSTITUTE in Germany (Online survey with 14,519 Internet users in 20 economies using the Ipsos panel, conducted in November 2021)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "92d6c4e5-282e-4602-814a-ed6858da3006",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.245,
        "y": 0.968
      },
      "kind": "source-note",
      "text": "© Ipsos | Presentation at ENISA Cybersecurity Market Analysis Conference, November 2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2f7143b-42e9-46ed-850f-76ec84198d90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.568,
        "y": 0.164
      },
      "kind": "title",
      "text": "Political, Economic and Social Factors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3343c665-44b8-4b6e-94f6-3defabf0854e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 8,
      "beatId": "58f45833-c4e5-4a75-9b87-8b4108072fb5",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides various data tables and a KPI dashboard to support its claims.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 8,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "8243045c-f2f9-4cd5-b3c3-418da8a79185",
      "evidence": "The deck presents data on trust in the internet and support for government policies.",
      "position": 0,
      "objective": "To understand the importance of trust in the internet and its impact on cybersecurity",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}