{
  "docId": "019dd923-5de0-76bd-a166-4d5893f6bd12",
  "docSlug": "d0db6f35ac458fbf",
  "documentTitle": "Spring 2022 National Client Meeting",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 45,
  "pageCount": 65,
  "prevPage": 44,
  "nextPage": 46,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The chart shows a net decline in reach despite AVOD growth, with SVOD-only users increasing significantly.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "waterfall_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-4d5893f6bd12/45",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-4d5893f6bd12",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-4d5893f6bd12.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-4d5893f6bd12#slide-45",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.5,
        "x": 0.45,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Change in Total Ad Supported Television Reach",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25af43b9-d3e0-49cf-b1ba-5290a284f94d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.06,
        "y": 0.23
      },
      "kind": "list",
      "text": "Without the benefit of AVOD, Ad-Supported TV would have seen a 16% decline in average weekly reach of P2+. SVOD only users grew 76% over the same time period, comprising 10% of all TV users in Jan-22 (up 5% YoY)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b0c5c68-ce5b-4d70-beab-a7df9a5a1ae6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Weekly Reach: 11%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f959-7628-a7dc-bb5d023e795f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.06,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: Nielsen, Time Period R&F Analysis, Live+3; Streaming Platform Ratings",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b52084a8-906a-4d31-83d6-637bd3c4e1ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "Ad-Supported TV's potential weekly reach fell 11% YoY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b16b6540-b22b-4324-93eb-ac815246d87f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "6c28b62e-1a8e-402d-a978-f56f3cd2fe96",
      "evidence": "chart/bubble: Changing Usage by Platform",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}