{
  "docId": "019dd923-5de0-76bd-a166-4d5893f6bd12",
  "docSlug": "d0db6f35ac458fbf",
  "documentTitle": "Spring 2022 National Client Meeting",
  "authorId": "misc",
  "authorName": "Nielsen",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 32,
  "pageCount": 65,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The slide uses two donut charts to illustrate market share and fragmentation.",
  "elementsJson": [
    "headline_text",
    "donut_chart",
    "donut_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-4d5893f6bd12/32",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-4d5893f6bd12",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-4d5893f6bd12.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-4d5893f6bd12#slide-32",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Streaming video is becoming more prevalent while the distribution of usage also fragments",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f959-7628-a7dc-27e492baed1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "chart",
      "text": "% Streaming Out of Total Use of TV, P2+",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8da0c2bc-2dcd-4215-81be-390792472a41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.5,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Video Streaming Distribution % by Brand, P2+",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0905144-42f0-45a8-9f33-bc6143815886",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Streaming share of TV usage: 24%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f959-7628-a7dc-28a8fbabc46f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Nielsen NPOWER, SVR, Based on Streaming Capable Households",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50de0bcb-b579-4c54-b227-20a5d7461afa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "TV time spent with streaming is growing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39588297-1496-493e-a25a-6f16f14764cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.7,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Streaming video is becoming more prevalent while the distribution of usage also fragments",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59046b7e-a150-4f64-9b30-f477b24992d9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "d0022230-0fcd-422b-adf9-68f94eb30639",
      "evidence": "The slide uses a donut chart to effectively display video streaming distribution and percentage of streaming out of total TV usage.",
      "confidence": 0.7
    },
    {
      "name": "Data-Ink Ratio",
      "slug": "data-ink-ratio",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "c7dcfa4f-f3ec-4f01-b6c9-c2c758fd3c84",
      "evidence": "The chart uses a high data-ink ratio to effectively display the information.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 30,
      "beatId": "be2f7893-dd2b-4764-acff-7391521c46dc",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides data and statistics to support the effectiveness of Nielsen's products.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}