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      "text": "Fall 2022 Launch\n- Big data in National TV measurement will launch in parallel with our current measurement in September 2022\n- Can be used for buying and selling as of September 2022\n- Parallel offering until September 2023",
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      "text": "Impact Data\n- Impact data was released in February 2022 with data period beginning September 2021\n- Monthly impact data delivery through August 2022\n- Available in Nielsen National TV View (NNTV), published MIT files and via Excel on the Nielsen Portal\n- Impact data may be used for planning purposes only",
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