{
  "docId": "019dd923-5de0-76bd-a166-4b13d0c024fa",
  "docSlug": "fe4b0b2293ffad56",
  "documentTitle": "IPSOS HAPPINESS INDEX 2025",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 23,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The chart shows happiness percentages for males and females across four generations: Gen Z, Millennials, Gen X, and Baby Boomers.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-4b13d0c024fa/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-4b13d0c024fa",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-4b13d0c024fa.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-4b13d0c024fa#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "While the other generations included in this survey there is little difference between men and women in terms of happiness, among Gen Z there is a gap.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-fef5-761e-80ae-969a36f32f7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.35,
        "y": 0.1
      },
      "kind": "chart",
      "text": "Happiness levels by generation and gender",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9c578b3-1761-42ff-8115-1e7cc2eca60a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Happiness index: 73%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fef5-761e-80ae-9a105fd9bdf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Q1: Taking all things together, would you say you are: very happy, rather happy, not very happy, not happy at all? % happy, 30-country average",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbe17ecf-aa41-4175-9e06-49029a7daf59",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "While the other generations included in this survey there is little difference between men and women in terms of happiness, among Gen Z there is a gap. Men in their 20s and late teens are not only happier than their female counterparts they are happier than men in their 30s, 40s, and 50s and almost as baby boomers.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edbc70de-a5d3-4741-bdf3-d1aab15d2de7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.35,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Base: 23,765 adults under the age of 75 across 30 countries between 20 December 2024 and 3 January 2025",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e02fcb44-1eb8-489b-b7da-edfec7566a02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Gen Z men happier than Gen Z women",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6af35297-c770-47b7-be52-e9d154b26909",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8e2d2aa2-8de8-430d-b418-bb79b0439106",
      "evidence": "While the other generations included in this survey there is little difference between men and women in terms of happiness, among Gen Z there is a gap.",
      "confidence": 0.7
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "f0f733a6-acfb-4c10-8478-d96057d0d982",
      "evidence": "chart/line: Happiness levels by generation and gender",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "20d1cb0a-8ec7-4845-ad6f-d0933bf83982",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "The document dives deeper into specific factors contributing to happiness, such as demographics and country differences.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 5,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "ebccaede-0102-4893-8a47-e4385f411560",
      "evidence": "The document includes multiple data tables and questions that aim to understand the factors contributing to happiness.",
      "position": 0,
      "objective": "Understand what makes people happy",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}