{
  "docId": "019dd923-5de0-76bd-a166-4b13d0c024fa",
  "docSlug": "fe4b0b2293ffad56",
  "documentTitle": "IPSOS HAPPINESS INDEX 2025",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 23,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 30,
  "notes": "The chart uses a diverging bar structure to compare two distinct survey questions (drivers of happiness vs. drivers of unhappiness).",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "bar_chart_grouped",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-4b13d0c024fa/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-4b13d0c024fa",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-4b13d0c024fa.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-4b13d0c024fa#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "When it comes to what makes us unhappy is there broad agreement: our financial situation.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-fef5-761e-80ae-1f4817d8bad0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Drivers of Happiness vs Unhappiness",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "054e155a-33f6-4eff-9505-36063e871475",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Drivers of Happiness/Unhappiness: 58%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fef5-761e-80ae-222ec78cc68d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "When it comes to what makes us unhappy is there broad agreement: our financial situation. No matter your age, where you live or what you earn, my financial situation if you are unhappy your personal finances is the most cause of that unhappiness.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f8c5431-5b86-4de2-a25c-48795fb3edf2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "My relationship with my family and children and feeling appreciated and loved are seen as the two biggest reasons in making us happy. However, there are variations across countries, generations and income levels about what makes people happy.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0e80e44-41aa-433d-97b6-182fefebaf4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.35,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "* Asked only to those who answered very happy or rather happy to Q1. †Asked only to those who answered not very happy or not happy at all to Q1. Base: 23,765 adults under the age of 75 across 30 countries between 20 December 2024 and 3 January 2025",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7cf20f1-75ef-4dc0-b03a-1b5615c91def",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "What makes us happy?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ce9fa8b-3836-4cc7-a9d8-ade91768177d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "20d1cb0a-8ec7-4845-ad6f-d0933bf83982",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "The document dives deeper into specific factors contributing to happiness, such as demographics and country differences.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 5,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "ebccaede-0102-4893-8a47-e4385f411560",
      "evidence": "The document includes multiple data tables and questions that aim to understand the factors contributing to happiness.",
      "position": 0,
      "objective": "Understand what makes people happy",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}