{
  "docId": "019dd923-5de0-76bd-a166-4b13d0c024fa",
  "docSlug": "fe4b0b2293ffad56",
  "documentTitle": "IPSOS HAPPINESS INDEX 2025",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 15,
  "pageCount": 23,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 16,
  "notes": "Data from Ipsos Happiness Index 2025.",
  "elementsJson": [
    "bar_chart_horizontal",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-4b13d0c024fa/15",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-4b13d0c024fa",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-4b13d0c024fa.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-4b13d0c024fa#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.65,
        "x": 0.3,
        "y": 0.1
      },
      "kind": "chart",
      "text": "Horizontal bar chart of happiness factors",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24d22247-b777-47fc-b91b-2f3904677e88",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of respondents: 36%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-fef5-761e-80ae-f765d1ae2eb1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Asked only to those who answered very happy or rather happy to Q1. 30-country average.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15a6b831-08cb-40e5-9977-18e353b0c4ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.2,
        "x": 0.05,
        "y": 0.78
      },
      "kind": "source-note",
      "text": "Base: 23,765 adults under the age of 75 across 30 countries between 20 December 2024 and 3 January 2025",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b9b7ac4-e650-4469-9e59-aac70dc86b37",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "f8d33eb8-a93c-4e14-a5ce-cff5651cf1b9",
      "evidence": "chart/bar-horizontal: Horizontal bar chart of happiness factors",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 10,
      "beatId": "25a42801-c87d-45f1-a9c6-11b1109d196e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The document concludes by providing additional insights and methodology details.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 5,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "ebccaede-0102-4893-8a47-e4385f411560",
      "evidence": "The document includes multiple data tables and questions that aim to understand the factors contributing to happiness.",
      "position": 0,
      "objective": "Understand what makes people happy",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.7,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    },
    {
      "to": 19,
      "from": 15,
      "name": "Day In Life",
      "slug": "14-day-in-life",
      "bestFor": "Product demos, UX reviews, investor pitches focusing on pain points",
      "matchId": "0688e2d9-72c9-4ec8-adbf-fe94368464c3",
      "evidence": "The document includes data tables on areas of life that contribute to happiness and unhappiness.",
      "position": 1,
      "objective": "Understand daily life factors contributing to happiness",
      "structure": "The User's Struggle -> The Intervention (Your Solution) -> The Resolved State",
      "confidence": 0.6,
      "description": "Humanize abstract data by walking through a single user's struggle and resolution"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}