{
  "docId": "019dd923-5de0-76bd-a166-405747e15ba7",
  "docSlug": "233ba9a51f631855",
  "documentTitle": "IPSOS GLOBAL TRUSTWORTHINESS INDEX 2023",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 1,
  "pageCount": 35,
  "prevPage": null,
  "nextPage": 2,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "photo",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": "https://imgproxy.kitesheet.com/gYCAK_gJ5DHzp2pqttW_aF9RIvCNXYbrAXMPshYKpfY/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yMzNiYTlhNTFmNjMxODU1L3AwMDEuanBn",
  "slideHref": "/slides/019dd923-5de0-76bd-a166-405747e15ba7/1",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-405747e15ba7",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-405747e15ba7.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-405747e15ba7#slide-1",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.88,
        "y": 0.78
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22889392-1363-4831-9ef0-e283dc869672",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.55,
        "x": 0.45,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "918568f2-b8a9-4adf-a77f-619a2251767b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.05,
        "y": 0.63
      },
      "kind": "paragraph",
      "text": "October 2023",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5deb513-6bad-4d59-81cb-c415346f23a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.6,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "IPSOS GLOBAL TRUSTWORTHINESS INDEX 2023",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00ad3f33-80c9-4081-b477-5f8b8336482e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "title",
      "text": "Who does the world trust?",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2ba6a33-d158-4879-86c9-f0f457642871",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 1,
      "beatId": "e0348568-c854-4a6e-aec9-6d98b5a0af22",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-1",
      "evidence": "The introduction and global index provide an overview of the current state of trustworthiness.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 35,
      "from": 1,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "44dd9983-9c3f-49c4-aeb5-32ddc1d183b9",
      "evidence": "The document implies that trustworthiness is important, but does not explicitly state the cost of inaction.",
      "position": 1,
      "objective": "To highlight the importance of trustworthiness",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": "https://imgproxy.kitesheet.com/mfCYNwakhjkiwPEPkTyoD-e8sCJYPxedLOG3jxJ_2o4/rs:fit:1200:1200:0/q:82/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yMzNiYTlhNTFmNjMxODU1L3AwMDEucG5n",
  "thumbSrc": "https://imgproxy.kitesheet.com/uIb-pzkCFbDY37sAAiSaQPs7imT83cWoVw17K_lMB-A/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yMzNiYTlhNTFmNjMxODU1L3AwMDEuanBn",
  "thumbSrcAlt": "https://imgproxy.kitesheet.com/bQuqCz_kmBjPSGsEJ-SHXngI2N7C8aJ0t4RYmulTP2o/rs:fit:480:480:0/q:78/f:webp/czM6Ly9raXRlc2hlZXQvY29ycHVzL3NsaWRlcy8yMzNiYTlhNTFmNjMxODU1L3AwMDEucG5n"
}