{
  "docId": "019dd923-5de0-76bd-a166-3c99630f591f",
  "docSlug": "ab641e11e2e5a93f",
  "documentTitle": "THE IPSOS POPULISM REPORT 2025",
  "authorId": "misc",
  "authorName": "Ipsos",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "industry_analyst",
  "sourceTypeLabel": "Industry analyst",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 58,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a quote-based callout to emphasize the core thesis of the report.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "numbered_list",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a166-3c99630f591f/3",
  "deckHref": "/decks/019dd923-5de0-76bd-a166-3c99630f591f",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a166-3c99630f591f.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a166-3c99630f591f#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "There is widespread belief that traditional elites have grown distant from the people [...]. 68% say that “the main divide in our society is between ordinary citizens and the political and economic elite.”",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be4d-f70c6bf1b310",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.52,
        "y": 0.28
      },
      "kind": "list",
      "text": "1. Economic discontent: Even as inflation retreats... 2. The gap between elites and the people: There is widespread belief that traditional elites have grown distant from the people.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6112b64-40ae-474a-9a5e-60320a9a36ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Public sentiment: 57%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-f955-77d9-be4d-ff6d8f33698f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.28,
        "x": 0.35,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "But beyond semantics, our latest international survey sheds light on the deeper forces feeding this populist surge. And the diagnosis is stark: across the globe, a profound pessimism is settling in. Most citizens worldwide (57%) believe their country is in decline; 56% feel that the society they live in is broken.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89b20bb8-c659-4aeb-b1cd-72767ecceac3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.28,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Welcome to the sixth edition of the Ipsos Populism Report, a 31-country survey which tracks how people around the world feel about issues leading to the rise of populism.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a95fe30a-1515-4f8e-9f8f-f467366e1af3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.75,
        "y": 0.25
      },
      "kind": "quote",
      "text": "There is widespread belief that traditional elites have grown distant from the people [...]. 68% say that “the main divide in our society is between ordinary citizens and the political and economic elite.”",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd5d558c-abec-48c6-ab92-4f5048ae2b46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Introduction: Populism – A Powerful Surge Fueled by Conflicting Demands",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dcf3363-1abb-4179-89a4-1b85fdc7cbc9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "b97bfbef-38bc-43bf-b503-5632c87d61f5",
      "evidence": "The slide is titled 'Introduction: Populism – A Powerful Surge Fueled by Conflicting Demands' and includes a paragraph and pull-quote.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 1,
      "beatId": "19a62438-d6fd-4b59-9fee-388621970667",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The document starts by identifying the problem of societal discontent and rising populism.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}