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  "documentTitle": "CRYPTO ASSET SURVEY",
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      "text": "74% of those who currently own crypto assets weren't recommended to buy them by their financial advisor and most (60%) never even discussed the option.",
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      "text": "consumer awareness: 65%",
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      "text": "Awareness of crypto advertising and offers\nTwo-thirds (65%) recalled having seen advertising for crypto assets, of which social media (55%) or online ads (43%) were the most common. While most felt the ad had no impact (46%), nearly four in ten (38%) were more willing to purchase as a result. Considerably fewer saw advertising or received an offer from crypto trading platforms and recall was highest at one-third for marketing or an ad by a well-known personality encouraging them to buy or sell through a specific crypto trading platform.",
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      "text": "Reasons for purchase/ use of crypto\nThe rationale behind purchasing crypto assets or crypto funds was consistent and word of mouth was relied on most predominantly as a source of information (41%), while social media influencers (21%) and consulting an expert in blockchain technology (20%) were also common. 15% relied on their financial advisor before purchasing.\nThe primary motivations were as a long-term buy because they believed in the value of the technology (29% for assets, 21% for funds), as a speculative investment or gamble (28% for assets, 21% for funds), to make more money compared to a traditional savings account (25% for assets, 26% for funds) or to diversify their portfolio (25% for assets, 18% for funds).\n74% of those who currently own crypto assets weren't recommended to buy them by their financial advisor and most (60%) never even discussed the option. These trends also hold true for crypto investment fund owners.",
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      "text": "3) KEY FINDINGS",
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